Espresso Agent Blog
Your Real Estate Lead Generation Resource
Generating Leads over the Phone
In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income. If you want to generate more income,…
Read MoreReal Estate Prospecting Starts with Mindset
One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…
Read MoreFinding a Real Estate Accountability Partner
Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…
Read MoreBusiness Planning Real Estate 2023
We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…
Read MoreReal Estate Value Proposition in 3 Steps
Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. WHAT IS A REAL ESTATE VALUE PROPOSITION Simply put, a real estate value proposition is a statement that helps prospective…
Read MoreThink Production for Real Estate Success
Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…
Read MoreReal Estate Lead Generation is About Mindset
As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…
Read MoreGreat Questions are the Key to Successful Follow-Up
Perhaps you’ve heard this stat regarding real estate prospecting: more than 70% of real estate listings happen after the first contact. In that post, we discussed the importance of dedicated, persistent follow-up until you secure that listing presentation. And for many, the key to successful follow-up is knowing how to ask the right questions, WHY…
Read MoreTips to Help You Be a Power Closer!
Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials clearly and concisely. And the prospect seems to be engaged in what you have to say. The question now is: are you ready to close? For many agents, making the close can be challenging because they don’t…
Read MoreHow To Find a Pre-Foreclosure Home
Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing how to find a pre-foreclosure home. It’s important to remember that homeowners whose properties have been identified as Pre-Foreclosure may be open to selling their home in advance of actual foreclosure…
Read More4 Tips to Diffuse a Negative Client
Anger. Annoyance. Frustration. Cynicism. If you’re in sales long enough, you will likely experience any number of negative responses from clients. It comes with the territory. If you’re like many people, facing negative clients can be challenging and draining. And for a real estate agent, the ability to handle negative clients can be the difference…
Read More14 FSBO Objections Real Estate Agents May Face
Every real estate agent cringes at the thought of cold-calling — with good reason. No one likes to be continually rejected. FSBOs believe they have valid points as to why they should sell on their own and refrain from hiring a listing agent. With their limited view of what a professional real estate agent can…
Read MoreNEW Real Estate Agent Goals
If you’re new to real estate, congratulations on making the leap. You’re in an industry that offers you the opportunity to earn a tremendous amount of money. At the same time, you can enjoy the independence of working for yourself. But you also need to be realistic. Real estate is a very difficult business. The…
Read More7 Tips to Build a Production Mindset
Top-performing real estate agents know that they are in the “production business.” What do we mean by production? It’s simple: production refers to any and all activities that can be tied to building greater revenue. So, production-focused (obsessed?) real estate agents are constantly involved in: Lead generation Lead follow up Pre-qualifying Roleplay/practice Handling objections Production-driven…
Read MoreNurture Your Sphere of Influence with These Tips
Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or FSBOs, it does represent a solid foundation for future revenue opportunities. Your SOI is essentially anybody with whom you have…
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