Espresso Agent Blog
Your Real Estate Lead Generation Resource
Proven Techniques to Turn Expired Listings into Hot Leads
If you’re a real estate agent but don’t prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techniques for turning expired listings into your hottest leads. WHY EXPIREDS? Low-Hanging Fruit When it comes to expired listings, always remember: You can assume they are motivated because they’ve…
Read MoreMaximize Your Real Estate Conversion Rate With Seller Leads
This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successful real estate business. But no matter how good your leads might be, they will not serve you unless you learn how to maximize your real estate lead conversion rate.…
Read MoreReal Estate Lead Generation: Focus=Success
It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constantly interrupt us with news bulletins, weather warnings, and social media alerts. And, of course, hundreds of emails and texts every day. WHY FOCUS IS CRUCIAL FOR REAL ESTATE SUCCESS Being focused in real…
Read MoreReal Estate Lead Generation and Time Management
Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing, door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…
Read MoreDissecting Real Estate Prospecting Call Scripts
When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In other words, you don’t want to drone on endlessly about your real estate knowledge and experience. Choose your words wisely and strategically. One of the best ways to…
Read MoreHow to Write a Value Proposition in Real Estate
Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…
Read More5 Tips to Master Real Estate Prospecting Scripts
Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospecting call. In this post, we’ll take a look at the reasons why scripts are important and give you a few tips on how to get the most out of your real estate…
Read MoreWin With Expireds on New Year’s Day
January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…
Read MoreStrategies for Real Estate Circle Prospecting
In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting. But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…
Read MoreReal Estate Lead Generation Success Strategies
Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI while working fewer hours than those agents who focus on being a buyer’s agent. But how to get real estate leads online? And what…
Read MoreProspecting Real Estate Expired Listing Leads
Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…
Read MoreThe Key to Real Estate Success Might be Empathy
In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy in sales was the most critical element for…
Read MoreEgo and Real Estate Lead Generation
There’s nothing inherently wrong with ego: We all have one, and, in many cases, it serves as self-protection and even a mechanism for success. Success in real estate relies on having a healthy, mature, stable grasp of ego. But ego in real estate run amok is ugly and works to create just the opposite of…
Read MoreHow to Lead Generate in Real Estate
The cornerstone to a successful career in our industry is learning how to lead generate in real estate. New agents, in particular, are always looking for the best ways to generate leads in real estate. In this blog post, we’re going to take a deep dive into how to generate real estate leads, covering the…
Read MoreAbsentee Owner List
The absentee owner is one of the most overlooked revenue opportunities in real estate. But top industry performers have realized that building an absentee owner list is an excellent way to ensure repeat business and a steady income flow for years to come. This blog post explains everything you need about an absentee homeowner, referred…
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