One of the most important skills to master for long-term success is time management. This is particularly true for real estate professionals who must balance myriad tasks in a given day: role playing, prospecting, door-knocking, listing presentations, open-houses, closings, and the list goes on. The pandemic, of course, has put a sharper lens on the…

Read More

There are a lot of ways to drive your real estate business. You can prospect expireds and/or FSBOs, or mine your sphere of influence. Of course, many top performers rely on a all of these strategies. Another widely-used prospecting strategy is circle prospecting, or neighborhood farming. In fact, some agents focus heavily on circle prospecting…

Read More

The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for housing. The bad news, of course, is that inventory levels continue to decline. Or, is it really BAD NEWS?  The truth is, you can’t control fluctuating inventory levels, any…

Read More

Many top real estate performers focus heavily, if not exclusively, on prospecting For Sale By Owner (FSBO) homeowners. In fact, we’ve written a number of posts on working with FSBOs, two of the most notable being: Prospecting FSBOs: Here’s What to Ask Think Like a FSBO FSBOs indeed can be a rich source of revenue.…

Read More
real estate success

You’ll find a lot of advice, or often “hacks” that the experts say will guarantee success in the real estate business. Perhaps. But when you get down to it, it’s sticking to the fundamentals that drives your business. Here are a few to consider: Stick to a schedule.  Daily prospecting is the key to achieving…

Read More
real estate website best practices

Working the phones is fundamental to success in real estate. It’s that simple. Yes, you can prospect many other ways, such as using flyers or knocking on doors. Or hoping someone calls you. But if you dream of earning a healthy living in real estate, you’ll need to follow the model used by all top…

Read More

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media alerts. And, of course, hundreds of emails every day. Some of us (the lucky few) seem to be immune to disruptions,…

Read More

Top performing real estate agents typically employ a blend of strategies to drive their business. Some rely heavily on working with expired listings, while others find gold in FSBOs. But nearly all successful agents understand the value of the database known as their sphere of influence (SOI). In the broadest sense, your SOI is comprised…

Read More
real estate prospecting calls

When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…

Read More

Top real estate performers typically adhere to some basic, time-tested strategies to drive maximum financial performance: Obsessively focus on phone prospecting on a regular basis Invest in leading-edge lead gen/CRM software, such as Espresso Agent Embrace the value of paid coaching advice Work with one or more accountability partners, often on a daily basis Today…

Read More