Loving Monday: How to Start Your Week Off Right

real estate time management

Many a song has been written about time managemeny and, in particular, how much we dislike Mondays. “Every other day of the week is fine, yeah  . . .  can’t trust that day,” sang the Mamas and the Papas in the 1960s, while the Bangles recorded “Manic Monday” in 1986 about the stress of starting…

READ MORE

Think Twice Before Jumping Into an Overpriced Listing

overpriced listings

Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your scripts. Years in the real estate…

READ MORE

Be the Best Professional You can Be

real estate professionalism

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

READ MORE

Year End Wrap: Assessing Your Business

Real Estate Year End Planning

Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…

READ MORE

Empower Your Brand Through Social Media

real estate social media

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

READ MORE

Focus On Your Scripts

real estate scripts

Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with script training. We’re here to tell you those aren’t just for rookie agents.  Even veterans can benefit from reviewing scripts to tighten up presentations for these are a…

READ MORE

Becoming a Multi-Million Dollar Agent

High End Real Estate

There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…

READ MORE

How Humor Can Make You a Real Estate Star

humor in real estate

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…

READ MORE

Year End Planning: How To Finish Strong

real estate year end planning

A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…

READ MORE