Espresso Agent Blog
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Real Estate Lead Generation
Why Failure Makes You Stronger
Admit it. Seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most, highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…
Read MoreReal Estate Lead Generation Success Strategies
Active (i.e. daily) prospecting is the cornerstone to a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI, while actually working fewer hours than those agents who focus on being a buyer’s agent. In this post we’re going to take a look…
Read MoreCircle Prospecting Strategies
In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting. But what is circle prospecting in real estate, and is it worth investing time and effort? Let’s start with a basic definition of circle prospecting: The…
Read MoreCan You Create Leads from LinkedIn Platform for Real Estate?
LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere. However, it is often overlooked as a place that can provide you with potential leads for business opportunities like real estate. We often ask ourselves is it worth the effort to create…
Read MoreProspecting Tips Using NLP
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…
Read MoreReal Estate Lead Generation & Time Management
Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is to focus on building effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role playing, door-knocking, listing presentations, follow-up meetings, open-houses, closings, and…
Read MoreReal Estate Lead Generation Requires Focus
It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media alerts. And, of course, hundreds of emails and text every day. Some of us (the lucky few) seem to be immune…
Read MoreEgo and Real Estate Lead Generation
There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. In fact, success in real estate relies on having a healthy, mature, stable grasp of ego. But ego run amok is an ugly thing and works to create just the…
Read MoreA HOT Lead Generation Strategy
In today’s post we want to discuss a real estate lead generation strategy that some top producing agents use with great success. It’s an idea that requires a minimal investment of your time, but one that can pay huge dividends if you stick to the strategy. 15 MINUTE HOT SOMEBODIES Perhaps you’ve heard of this…
Read MoreReal Estate Lead Generation Strategies
If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…
Read MoreHow To Optimize Your Real Estate Website For Lead Generation?
Real estate websites must be optimized for lead generation in order to maximize the success of a business’s online presence. With an effective website, businesses can increase their customer reach and engagement with potential customers. Through optimizing a real estate website for lead generation, businesses will have access to new leads and the ability to…
Read MoreReal Estate Prospecting Strategies
Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…
Read MoreWinning with Expireds: A Refresher Course
Most top-producing real estate agents focus on “expired listings” as the cornerstone of their prospecting strategy. Indeed, on a certain level, newly expired listings are low hanging fruit and a tremendous opportunity. At the same time, it takes skill to work with expired listing homeowners because they are often frustrated by their inability to sell…
Read MoreReal Estate Client Management
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Of course, if you’re using Espresso Agent (or plan to use Espresso in the near future), you will be well on your way to addressing the fundamental question that all agents face: how…
Read MoreActive vs. Passive Prospecting
Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of,…
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