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Real Estate Scripts
Complete Guide to Success with Real Estate Prospecting Scripts
Top-producing real estate agents have learned how to master real estate prospecting scripts to control every prospecting call’s flow, tone, and direction. In this post, we’ll look at why scripts are important and give you a few tips on how to get the most out of your real estate prospecting scripts. THE IMPORTANCE OF REAL…
Read MoreReal Estate Prospecting Strategies
Those of you in the real estate profession have chosen the field for differing reasons. Some of you love the hyper-competitive nature of our industry. Perhaps you entered real estate because you were drawn to helping others make major life decisions, of which buying or selling a home is at the top of the list.…
Read MoreReal Estate Prospecting Tips for New Agents in 2024
WHAT IS REAL ESTATE PROSPECTING? It’s all about finding new clients. If you are new to real estate, chances are you will use some combination of the following tactics to find new clients: Reach out to your friends and family members in search of a referral. Maintain an active presence on your social media sites.…
Read MoreFrom Leads to Listings: A Comprehensive Guide for Real Estate Agents
Regardless of how long you’ve been in the real estate business, you may have heard this adage shared by many of the top producers: “Buyers take time, listings take skill.” It’s no secret that the top-earning real estate agents tend to focus on pursuing and securing seller listings. These agents know that the time and…
Read MoreMaximize Your Real Estate Conversion Rate With Seller Leads
This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successful real estate business. But no matter how good your leads might be, they will not serve you unless you learn how to maximize your real estate lead conversion rate.…
Read MoreHow to Write a Value Proposition in Real Estate
Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…
Read More5 Tips to Master Real Estate Prospecting Scripts
Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospecting call. In this post, we’ll take a look at the reasons why scripts are important and give you a few tips on how to get the most out of your real estate…
Read MoreStrategies for Real Estate Circle Prospecting
In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting. But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…
Read MoreReal Estate Cold Calling Strategies
According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service. Generally, has a low success rate. A 2020 LinkedIn report helps put some interesting context around the “failure” rate of cold calling. The report said: About 69% of prospects accepted…
Read MoreSend a Summer Video Email With These Scripts
We’ve come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activities as we knew them. But this year, there is a collective sigh as we go about the business of “summer” again. This might be the perfect time to re-introduce…
Read MoreYour Expired Prospecting Playbook
When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…
Read MoreShould You Hire a Real Estate Coach?
A common characteristic among top-performing real estate agents is their willingness to invest in a personal, real estate coach. Whether you’re new to the business or have been at real estate for quite some time, it’s worth considering the potential value of working with a coach. Yes, hiring a real estate coach can be an…
Read More6 Characteristics of a Top Performer
Highly successful business professionals, especially top-performing real estate professionals, tend to share a number of distinct personality or character, traits. These qualities are innate for some, but others need to analyze and cultivate these qualities on their journey toward success. We’ve identified six personality traits that define high-performing, driven professionals: Living the Dream: In general,…
Read MoreScript It…Don’t Wing It!
There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…
Read MoreSome Thoughts on Scripting
Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance on scripts. We’re here to unpack both sides of the discussion. Pro: Routine…
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