Espresso Agent Blog
Your Real Estate Lead Generation Resource

Mastering Conversion in Real Estate

Conversion in Real Estate

We devote a lot of content in this blog to finding and working with REAL ESTATE LEADS.  Leads are the lifeblood of a successful real estate business. But no matter how good your leads might be (and if you’re an Espresso Agent client you have the opportunity to work with some of the best leads…

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Strategies for Real Estate Circle Prospecting

Aerial view of suburban town

In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? Let’s start with a basic definition of circle prospecting: The…

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Real Estate Cold Calling Strategies 

Realistic goals for new real estate agents

According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service. Generally, has a low success rate. A 2020 LinkedIn report helps put some interesting context around the “failure” rate of cold calling. The report said: About 69% of prospects accepted…

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5 Tips to Master Real Estate Prospecting Scripts

headset resting on keyboard

One of the things we reinforce as often as possible in this blog is the importance of working with scripts. Top-performing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone and directions of every prospecting call. THE POWER OF SCRIPTS FOR REAL ESTATE PROSPECTING Many real estate…

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Defining Your Real Estate Value Proposition

Woman standing in front of house

We don’t need to remind you that real estate is one challenging business. Lots of agents going after a relatively small number of listing opportunities (even smaller in times of low inventory). When you call or meet with a prospect, how will they be comfortable with you as their agent, especially when they are hearing…

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Send a Summer Video Email With These Scripts

Using cellphone with defocused city lights

We’ve come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activities as we knew them. But this year, there is a collective sigh as we go about the business of “summer” again. This might be the perfect time to re-introduce…

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Your Expired Prospecting Playbook

Real estate agent welcoming couple in to check out a property

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

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Should You Hire a Real Estate Coach?

Businesswoman's finger leading the way of tech graph

A common characteristic among top-performing real estate agents is their willingness to invest in a personal, real estate coach. Whether you’re new to the business or have been at real estate for quite some time, it’s worth considering the potential value of working with a coach. Yes, hiring a real estate coach can be an…

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6 Characteristics of a Top Performer

Portrait of successful businesswoman standing with arms crossed at the office

Highly successful business professionals, especially top-performing real estate professionals, tend to share a number of distinct personality or character, traits. These qualities are innate for some, but others need to analyze and cultivate these qualities on their journey toward success. We’ve identified six personality traits that define high-performing, driven professionals: Living the Dream: In general,…

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Script It…Don’t Wing It!

man on computer looking happy

There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…

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Some Thoughts on Scripting

Someone holding an ipad

Few agents embark upon their career without the use of scripts and many veteran agents continue to swear by them. Others think a few years of script training and experience provide the preparation needed to have a successful career without continuous reliance on scripts. We’re here to unpack both sides of the discussion.  Pro: Routine…

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Focus On Your Scripts

Vintage looking man shouting with a megaphone

Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with script training. We’re here to tell you those aren’t just for rookie agents.  Even veterans can benefit from reviewing scripts to tighten up presentations for these are a…

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The Marketing Journey: Part 4-Communication Strategies

target dart with arrow over blurred background

Real Estate Communication Strategies In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further…

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The Marketing Journey: Part 3-Communication Objectives

Vintage looking man shouting with a megaphone

Real Estate Communication Objectives In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we…

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6 Ways To Prevent Rejection From Bringing You Down

businessman pushing bolder up hill

Rejection is as much a part of sales as cold-calling: even the best agent doesn’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that goes along with rejection and getting back on the proverbial horse. But how? Expect rejection. It’s a part of the business, so…

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