Espresso Agent Blog
Your Real Estate Lead Generation Resource

Real Estate Lead Generation Success Strategies

Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI while working fewer hours than those agents who focus on being a buyer’s agent. But how to get real estate leads online? And what…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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The Key to Real Estate Success Might be Empathy

Two birds flying in the sky

In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy in sales was the most critical element for…

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Ego and Real Estate Lead Generation

There’s nothing inherently wrong with ego: We all have one, and, in many cases, it serves as self-protection and even a mechanism for success. Success in real estate relies on having a healthy, mature, stable grasp of ego. But ego in real estate run amok is ugly and works to create just the opposite of…

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How to Lead Generate in Real Estate

How to lead generate in real estate

The cornerstone to a successful career in our industry is learning how to lead generate in real estate.  New agents, in particular, are always looking for the best ways to generate leads in real estate. In this blog post, we’re going to take a deep dive into how to generate real estate leads, covering the…

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Absentee Owner List

Absentee owner list

The absentee owner is one of the most overlooked revenue opportunities in real estate. But top industry performers have realized that building an absentee owner list is an excellent way to ensure repeat business and a steady income flow for years to come. This blog post explains everything you need about an absentee homeowner, referred…

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Mastering Conversion in Real Estate

Conversion in Real Estate

We devote a lot of content in this blog to finding and working with REAL ESTATE LEADS.  Leads are the lifeblood of a successful real estate business. But no matter how good your leads might be (and if you’re an Espresso Agent client you have the opportunity to work with some of the best leads…

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Realistic Goals for New Real Estate Agents

Realistic goals for new real estate agents

Embarking on a career as a real estate agent is an exciting journey, filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the way to success is setting clear and meaningful real estate goals for new agents. Goal setting provides a roadmap, guiding…

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Active vs. Passive Prospecting

Businessman using headset phone smiling at computer

Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business. After all, having a viable prospecting real estate strategy is the only way to ensure an agent’s lead pipeline is full. However, less talked about than specific means are the different broad strategies and ways to find prospects.  The…

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Real Estate Client Management

Woman on headset phone smiling taking notes

One of the most popular topics in the industry is how to get clients in real estate. However, an often neglected follow-up topic is how to handle clients after you’ve secured them.  This is why realtors need to explore real estate client management. As with balancing any other type of personal relationship, real estate agents…

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Why Failure Makes You Stronger

Businesswoman looking pensive

Admit it. Seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most, highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

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Strategies for Real Estate Circle Prospecting

Aerial view of suburban town

In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? Let’s start with a basic definition of circle prospecting: The…

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Prospecting Tips Using NLP

Businessman pointing at Neuro Linguistic Programming graphic

When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…

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Real Estate Lead Generation & Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is to focus on building effective time management strategies. Why? Because unlike many other professions,  real estate professionals must balance myriad tasks in a given day: role playing,  door-knocking, listing presentations, follow-up meetings, open-houses, closings, and…

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Real Estate Prospecting Is All About the Close

real estate prospecting

Your real estate prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. Now the question is: are you ready to make the CLOSE? For many agents, this step is…

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