Espresso Agent Blog
Your Real Estate Lead Generation Resource

4 Ways Realtors Can Communicate with Millennial Real Estate Buyers

Let’s talk about Millennials. It’s a word that’s buzzing everywhere, and it refers to a demographic that many brands are eager to connect with. These 20 to 35-year-olds can be quite a challenging group to capture, but they are also a dream customer for many reasons.  You see, Millennials grew up in the digital age,…

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Can You Create Leads from LinkedIn Platform for Real Estate?

LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere. However, it is often overlooked as a place that can provide you with potential leads for business opportunities like real estate. We often ask ourselves is it worth the effort to create…

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How To Optimize Your Real Estate Website For Lead Generation?

Real estate websites must be optimized for lead generation in order to maximize the success of a business’s online presence. With an effective website, businesses can increase their customer reach and engagement with potential customers. Through optimizing a real estate website for lead generation, businesses will have access to new leads and the ability to…

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Real Estate Prospecting Redefined with IPing

IPing logo

Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing. If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing (edit: also check out GeoSearch…

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6 Reasons Why You Should Be Blogging

Shot of old school type writer

If you have a website, the odds are it includes a blog. The odds are equally as good that the blog is not being updated as frequently as it should (if at all). Blogs are one of those “checklist” items for many businesses. Perhaps you read at some point how important a blog is and…

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5 Steps To Becoming An Awesome Morning Person

Pyramid of stones

Are you one of those agents who always say:  “I am definitely not a morning person?” Do you “burn the candle” at both ends and always finding yourself dragging throughout most of the day? Do you find it hard to focus on important tasks, especially around 2PM? Do you pound that snooze button every morning…

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