Espresso Agent Blog
Your Real Estate Lead Generation Resource

Why Failure Makes You Stronger

Businesswoman looking pensive

Admit it. Seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most, highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…

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Real Estate Lead Generation Success Strategies

Real Estate Lead Generation

Active (i.e. daily) prospecting is the cornerstone to a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI, while actually working fewer hours than those agents who focus on being a buyer’s agent. In this post we’re going to take a look…

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4 Ways Realtors Can Communicate with Millennial Real Estate Buyers

Let’s talk about Millennials. It’s a word that’s buzzing everywhere, and it refers to a demographic that many brands are eager to connect with. These 20 to 35-year-olds can be quite a challenging group to capture, but they are also a dream customer for many reasons.  You see, Millennials grew up in the digital age,…

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Circle Prospecting Strategies

Aerial view of suburban town

In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? Let’s start with a basic definition of circle prospecting: The…

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Can You Create Leads from LinkedIn Platform for Real Estate?

LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere. However, it is often overlooked as a place that can provide you with potential leads for business opportunities like real estate. We often ask ourselves is it worth the effort to create…

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Prospecting Tips Using NLP

Businessman pointing at Neuro Linguistic Programming graphic

When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…

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Real Estate Lead Generation & Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is to focus on building effective time management strategies. Why? Because unlike many other professions,  real estate professionals must balance myriad tasks in a given day: role playing,  door-knocking, listing presentations, follow-up meetings, open-houses, closings, and…

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Real Estate Prospecting Is All About the Close

real estate prospecting

Your real estate prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. Now the question is: are you ready to make the CLOSE? For many agents, this step is…

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Real Estate Lead Generation Requires Focus

real estate lead generation

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70 inch TV screens. Smartphones that constantly interrupt us with news bulletins, weather warnings and social media alerts. And, of course, hundreds of emails and text every day. Some of us (the lucky few) seem to be immune…

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Ego and Real Estate Lead Generation

There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. In fact, success in real estate relies on having a healthy, mature, stable grasp of ego. But ego run amok is an ugly thing and works to create just the…

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A HOT Lead Generation Strategy

In today’s post we want to discuss a real estate lead generation strategy that some top producing agents use with great success. It’s an idea that requires a minimal investment of your time, but one that can pay huge dividends if you stick to the strategy. 15 MINUTE HOT SOMEBODIES Perhaps you’ve heard of this…

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Real Estate Lead Generation Strategies

real estate lead generation

If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…

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How To Optimize Your Real Estate Website For Lead Generation?

Real estate websites must be optimized for lead generation in order to maximize the success of a business’s online presence. With an effective website, businesses can increase their customer reach and engagement with potential customers. Through optimizing a real estate website for lead generation, businesses will have access to new leads and the ability to…

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Real Estate Prospecting Strategies

real estate prospecting

Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…

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