Espresso Agent Blog
Your Real Estate Lead Generation Resource

Power Closing in Real Estate Prospecting

Congratulations! Your real estate prospecting efforts have paid off with a listing presentation. You nailed the presentation, covering the essentials clearly and concisely. The prospect seems to be engaged in what you have to say. The question now is: are you ready to close? Many agents find it challenging to close a deal because they…

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Real Estate Lead Follow-Up Strategies That Work

An often-overlooked aspect of real estate success is lead generation follow-up. An estimated 70-75% of all listing appointments are set in a lead follow-up call. Without a solid lead follow-up plan, you’re potentially leaving a lot of revenue on the table. In today’s post, we’ll discuss lead generation follow-up strategies used by many of the…

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Mastering the Art of Cold Calling for Sale by Owner Leads: Best Practices

Many top-producing agents include For Sale by Owner (FSBO) leads in their prospecting portfolio. While FSBOs can be a potential source of lucrative revenue, agents must use a more nuanced approach when connecting with FSBO homeowners. This post reviews best practices to guide you when prospecting FSBOs. UNDERSTAND THE FSBO MARKET Let’s start with a…

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Proven Techniques to Turn Expired Listings into Hot Leads

If you’re a real estate agent but don’t prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techniques for turning expired listings into your hottest leads. WHY EXPIREDS? Low-Hanging Fruit When it comes to expired listings, always remember: You can assume they are motivated because they’ve…

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Maximize Your Real Estate Conversion Rate With Seller Leads

real estate conversion rate

This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successful real estate business. But no matter how good your leads might be, they will not serve you unless you learn how to maximize your real estate lead conversion rate.…

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Real Estate Lead Generation: Focus=Success

real estate lead generation

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constantly interrupt us with news bulletins, weather warnings, and social media alerts. And, of course, hundreds of emails and texts every day. WHY FOCUS IS CRUCIAL FOR REAL ESTATE SUCCESS Being focused in real…

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Real Estate Lead Generation and Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing,  door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…

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Dissecting Real Estate Prospecting Call Scripts

Dissecting real estate prospecting call scrripts

When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In other words, you don’t want to drone on endlessly about your real estate knowledge and experience. Choose your words wisely and strategically. One of the best ways to…

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How to Write a Value Proposition in Real Estate

How to write a value proposition in real estate

Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…

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5 Tips to Master Real Estate Prospecting Scripts

real estate prospectng script

Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospecting call. In this post, we’ll take a look at the reasons why scripts are important and give you a few tips on how to get the most out of your real estate…

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Win With Expireds on New Year’s Day

Sparklers and Champagne picture

January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…

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Strategies for Real Estate Circle Prospecting

Aerial view of suburban town

In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…

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Real Estate Lead Generation Success Strategies

Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI while working fewer hours than those agents who focus on being a buyer’s agent. But how to get real estate leads online? And what…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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The Key to Real Estate Success Might be Empathy

Two birds flying in the sky

In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy in sales was the most critical element for…

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