This Prospecting Strategy Is Hot!
Do you have 15 minutes to spare? Of course you do. Anybody can do anything for 15 minutes. Especially if that 15 minutes results in much greater success with your real estate business. Perhaps you’ve heard of this concept, but if not, let us introduce you to the concept some call “15-Minute HOT Somebodies.” It’s…
READ MOREZoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
READ MORECustomer Service 101
In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
READ MORELeadership Rules
Today, we’re going to discuss leadership. If you manage a team, regardless of its size, you know the challenge of being an effective leader. Many people assume that leaders are born with those natural skills. Think again. You have to learn how to be an effective leader. And the lessons aren’t always easy ones. And,…
READ MOREThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
READ MORELearn How to Pace Yourself
Surely you’ve heard of the old axiom: “It’s a marathon, not a sprint.” Training for a marathon requires a strategy. You can burn out if you train too hard too soon. By the same token, if you wait until the last minute to start training, you won’t have the endurance needed to complete the 26…
READ MOREPower Prospecting Strategies
You already know there’s no success in our business without prospecting. Whether you are a novice or veteran, you’ll never stop, although hopefully your leads will begin to be primarily from referrals and less from cold calls. Even now, under the cloud of COVID-19, prospecting is something you’re going to have to do every day.…
READ MOREPut a Face to a Name: Video Email Options for Real Estate Agents
How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected. Our new-found obsession with…
READ MOREKeep Your Ego in Check: 5 Strategies
There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…
READ MORECall Through the Fear: How Real Estate Agents Can Prosper During the Pandemic
Perhaps you’ve noticed: America is awash in fear. And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pandemic. It cuts to the core of our need for control and security. If you’re a real estate agent, it’s possible your fear is compounded by the belief that nobody, absolutely nobody, would…
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