real estate lead generation

Generating Leads over the Phone

In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income.  If you want to generate more income,…

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Real Estate Expired Listing Leads

Prospecting Real Estate Expired Listing Leads

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired real estate listings. These leading agents…

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Working With Real Estate Scripts

5 Tips to Master Real Estate Prospecting Scripts

One of the things we reinforce as often as possible in this blog is the importance of working with scripts. Top-performing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone and directions of every prospecting call. THE POWER OF SCRIPTS FOR REAL ESTATE PROSPECTING Many real estate…

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BELIEVE in Yourself

Real Estate Prospecting Starts with Mindset

One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…

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Accountability Partner

Finding a Real Estate Accountability Partner

Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…

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Real Estate Business Planning: 2023

We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…

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real estate value proposition

Real Estate Value Proposition in 3 Steps

Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. REAL ESTATE VALUE PROPOSITION DEFINED Simply put, a real estate value proposition is a statement that helps prospective clients understand…

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Think Production for Real Estate Success

Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…

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real estate lead generation

Real Estate Lead Generation is About Mindset

As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…

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Great Questions are the Key to Successful Follow-Up

Perhaps you’ve heard this stat regarding real estate prospecting: more than 70% of real estate listings happen after the first contact. In that post, we discussed the importance of dedicated, persistent follow-up until you secure that listing presentation. And for many, the key to successful follow-up is knowing how to ask the right questions, WHY…

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