This Prospecting Strategy Is Hot!

Do you have 15 minutes to spare?  Of course you do. Anybody can do anything for 15 minutes.  Especially if that 15 minutes results in much greater success with your real estate business. Perhaps you’ve heard of this concept, but if not, let us introduce you to the concept some call “15-Minute HOT Somebodies.” It’s…

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Zoom at Your Fingertips

We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…

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Customer Service 101

In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…

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Leadership Rules

real estate lead generation

Today, we’re going to discuss leadership.  If you manage a team, regardless of its size, you know the challenge of being an effective leader. Many people assume that leaders are born with those natural skills. Think again. You have to learn how to be an effective leader. And the lessons aren’t always easy ones. And,…

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The Power of TRUE Engagement

Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content.  But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…

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Learn How to Pace Yourself

Surely you’ve heard of the old axiom: “It’s a marathon, not a sprint.” Training for a marathon requires a strategy. You can burn out if you train too hard too soon. By the same token, if you wait until the last minute to start training, you won’t have the endurance needed to complete the 26…

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Power Prospecting Strategies

You already know there’s no success in our business without prospecting. Whether you are a novice or veteran, you’ll never stop, although hopefully your leads will begin to be primarily from referrals and less from cold calls. Even now, under the cloud of COVID-19, prospecting is something you’re going to have to do every day.…

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Put a Face to a Name: Video Email Options for Real Estate Agents

How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected.  Our new-found obsession with…

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Keep Your Ego in Check: 5 Strategies

Qualities of a Successful Real Estate Agent

There’s nothing inherently wrong with ego: We all have one and, in many cases, it serves to as self-protection and even a mechanism for success. But ego run amok is an ugly thing and works to create just the opposite of success. The difference lies in what is healthy self-esteem and what is unhealthy ego.…

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