Espresso Agent Blog
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Real Estate Prospecting Tips for New Agents in 2024
WHAT IS REAL ESTATE PROSPECTING? It’s all about finding new clients. If you are new to real estate, chances are you will use some combination of the following tactics to find new clients: Reach out to your friends and family members in search of a referral. Maintain an active presence on your social media sites.…
Read MoreHow an Accountability Partner Can Skyrocket Your Real Estate Business
“Accountability breeds response-ability.” – Stephen Covey INDEPENDENT CONTRACTORS The allure of going it alone. According to the NAR (National Association of Realtors), 87% of its members are independent contractors. To be classified as an independent contractor, the following must apply: An individual is free from direction and control applicable both under the contract for the…
Read MoreFrom Leads to Listings: A Comprehensive Guide for Real Estate Agents
Regardless of how long you’ve been in the real estate business, you may have heard this adage shared by many of the top producers: “Buyers take time, listings take skill.” It’s no secret that the top-earning real estate agents tend to focus on pursuing and securing seller listings. These agents know that the time and…
Read MorePower Closing in Real Estate Prospecting
Congratulations! Your real estate prospecting efforts have paid off with a listing presentation. You nailed the presentation, covering the essentials clearly and concisely. The prospect seems to be engaged in what you have to say. The question now is: are you ready to close? Many agents find it challenging to close a deal because they…
Read MoreReal Estate Lead Follow-Up Strategies That Work
An often-overlooked aspect of real estate success is lead generation follow-up. An estimated 70-75% of all listing appointments are set in a lead follow-up call. Without a solid lead follow-up plan, you’re potentially leaving a lot of revenue on the table. In today’s post, we’ll discuss lead generation follow-up strategies used by many of the…
Read MoreMastering the Art of Cold Calling for Sale by Owner Leads: Best Practices
Many top-producing agents include For Sale by Owner (FSBO) leads in their prospecting portfolio. While FSBOs can be a potential source of lucrative revenue, agents must use a more nuanced approach when connecting with FSBO homeowners. This post reviews best practices to guide you when prospecting FSBOs. UNDERSTAND THE FSBO MARKET Let’s start with a…
Read MoreProven Techniques to Turn Expired Listings into Hot Leads
If you’re a real estate agent but don’t prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techniques for turning expired listings into your hottest leads. WHY EXPIREDS? Low-Hanging Fruit When it comes to expired listings, always remember: You can assume they are motivated because they’ve…
Read MoreMaximize Your Real Estate Conversion Rate With Seller Leads
This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successful real estate business. But no matter how good your leads might be, they will not serve you unless you learn how to maximize your real estate lead conversion rate.…
Read MoreReal Estate Lead Generation: Focus=Success
It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constantly interrupt us with news bulletins, weather warnings, and social media alerts. And, of course, hundreds of emails and texts every day. WHY FOCUS IS CRUCIAL FOR REAL ESTATE SUCCESS Being focused in real…
Read MoreReal Estate Lead Generation and Time Management
Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing, door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…
Read MoreDissecting Real Estate Prospecting Call Scripts
When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In other words, you don’t want to drone on endlessly about your real estate knowledge and experience. Choose your words wisely and strategically. One of the best ways to…
Read MoreHow to Write a Value Proposition in Real Estate
Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…
Read More5 Tips to Master Real Estate Prospecting Scripts
Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospecting call. In this post, we’ll take a look at the reasons why scripts are important and give you a few tips on how to get the most out of your real estate…
Read MoreWin With Expireds on New Year’s Day
January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…
Read MoreStrategies for Real Estate Circle Prospecting
In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting. But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…
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