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How Marketing and Lead Generation Work Together

When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads is a necessity if we want to…

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Be a Networking Superstar

The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…

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5 Office Productivity Hacks

Time is money, right? The one thing we absolutely can’t buy is more hours in each day so to maximize our earnings, we also need to maximize our productivity and time management skills. Our settings can have a profound impact on how efficient and productive we are. Arguments abound as to whether a messy desk…

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Own the Morning

Mom was right:  the way you start is the way you finish. The truism applies to your daily routine. If you start your morning with strong and productive habits, you’re far likelier to have a successful and productive day all the way through quitting time. Let’s review some of the habits and practices guaranteed to…

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4 Traits of Great Sellers

All too often, the words ‘sales’ or ‘salesman’ conjures up images of the stereotypical glad-handing, fast-talking used car salesman, ready to make a quick buck at the expense of the customer. Polls regularly show car and insurance salespeople rank the bottom of lists based on perceived trustworthiness, and some polls show most respondents distrust all…

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The Keys to Real Estate Success

In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our business isn’t for the lazy or…

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Developing Your Leadership Skills

Often, we hear of someone successful, “He/she is a born leader.” It starts early, on soccer fields and in classrooms. But even if no one ever said you are a natural leader, don’t despair. Contrary to conventional wisdom, leadership isn’t an inherent skill. Sure, some people exude a natural charisma, but you don’t have to…

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The Drones are Coming

In one of the many ways evolving technology is affecting the real estate industry, the usage of unmanned aircraft systems, or ‘drones,’ is providing brokers and agents with sophisticated tools for marketing properties. The detailed aerial views drones provide are an affordable way to showcase homes, a plus in that MLS statistics show homes with…

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A Refresher Course: Lead Gen Strategies

We all know referrals are possibly the best way to get new customers, for nothing is as a good as having a friend or prior client sing our praises, but we also know we can’t, unfortunately, rely solely on referrals for new business. There are literally a hundred ways to generate leads, some old school,…

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Micro-Progress Instead of Perfection

The launch of any big project is daunting, be it a new career, writing a book, or even the seemingly mundane task of conquering office clutter. Many of us, scanning the landscape in front of us, respond predictably: we procrastinate. The more we procrastinate, the more we dread starting. The solution is one so simple…

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