Espresso Agent Blog
Your Real Estate Lead Generation Resource

Real Estate Lead Generation: Focus=Success

real estate lead generation

It’s not easy to stay focused these days. Hundreds, if not thousands, of entertainment options on our 70-inch TV screens. Smartphones constantly interrupt us with news bulletins, weather warnings, and social media alerts. And, of course, hundreds of emails and texts every day. WHY FOCUS IS CRUCIAL FOR REAL ESTATE SUCCESS Being focused in real…

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Real Estate Lead Generation and Time Management

real estate lead generation

Successful real estate lead generation requires focus and commitment. That’s why one of the best things agents can do is create and adhere to effective time management strategies. Why? Because unlike many other professions, real estate professionals must balance myriad tasks in a given day: role-playing,  door-knocking, listing presentations, follow-up meetings, open houses, closings, and the…

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Dissecting Real Estate Prospecting Call Scripts

Dissecting real estate prospecting call scrripts

When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In other words, you don’t want to drone on endlessly about your real estate knowledge and experience. Choose your words wisely and strategically. One of the best ways to…

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How to Write a Value Proposition in Real Estate

How to write a value proposition in real estate

Regardless of how long you’ve been in the business world, you have undoubtedly heard the term “value proposition.” In this post, we’ll look at how the idea of a value proposition translates to the world of real estate lead prospecting and give you tips on how to define and write your value proposition. WHAT IS A VALUE…

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5 Tips to Master Real Estate Prospecting Scripts

real estate prospectng script

Top-producing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone, and directions of every prospecting call. In this post, we’ll take a look at the reasons why scripts are important and give you a few tips on how to get the most out of your real estate…

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Win With Expireds on New Year’s Day

Sparklers and Champagne picture

January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…

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Strategies for Real Estate Circle Prospecting

Aerial view of suburban town

In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…

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Real Estate Lead Generation Success Strategies

Active (i.e., daily) prospecting is the cornerstone of a successful real estate career. The top earners in our business understand that securing listings is the best way to generate significant GCI while working fewer hours than those agents who focus on being a buyer’s agent. But how to get real estate leads online? And what…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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The Key to Real Estate Success Might be Empathy

Two birds flying in the sky

In a recent survey of CEOs, more than 80 percent said that empathy in business is critical to success, both in terms of building a great culture and outreach to prospects. More than a dozen years ago, the Harvard Business Review published a report saying that empathy in sales was the most critical element for…

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Ego and Real Estate Lead Generation

There’s nothing inherently wrong with ego: We all have one, and, in many cases, it serves as self-protection and even a mechanism for success. Success in real estate relies on having a healthy, mature, stable grasp of ego. But ego in real estate run amok is ugly and works to create just the opposite of…

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How to Lead Generate in Real Estate

How to lead generate in real estate

The cornerstone to a successful career in our industry is learning how to lead generate in real estate.  New agents, in particular, are always looking for the best ways to generate leads in real estate. In this blog post, we’re going to take a deep dive into how to generate real estate leads, covering the…

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Absentee Owner List

Absentee owner list

The absentee owner is one of the most overlooked revenue opportunities in real estate. But top industry performers have realized that building an absentee owner list is an excellent way to ensure repeat business and a steady income flow for years to come. This blog post explains everything you need about an absentee homeowner, referred…

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Mastering Conversion in Real Estate

Conversion in Real Estate

We devote a lot of content in this blog to finding and working with REAL ESTATE LEADS.  Leads are the lifeblood of a successful real estate business. But no matter how good your leads might be (and if you’re an Espresso Agent client you have the opportunity to work with some of the best leads…

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Realistic Goals for New Real Estate Agents

Realistic goals for new real estate agents

Embarking on a career as a real estate agent is an exciting journey, filled with limitless potential. If you’re new to the industry, one of the most important steps you can take to pave the way to success is setting clear and meaningful real estate goals for new agents. Goal setting provides a roadmap, guiding…

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