Think Twice Before Jumping Into an Overpriced Listing
Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your scripts. Years in the real estate…
READ MOREBe the Best Professional You can Be
Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…
READ MOREYear End Wrap: Assessing Your Business
Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…
READ MOREThe Most Important Expired Listing Day Of The Year is Coming – Are You Ready?
January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…
READ MOREEmpower Your Brand Through Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
READ MOREFocus On Your Scripts
Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with script training. We’re here to tell you those aren’t just for rookie agents. Even veterans can benefit from reviewing scripts to tighten up presentations for these are a…
READ MOREBecoming a Multi-Million Dollar Agent
There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…
READ MOREHow Humor Can Make You a Real Estate Star
In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told. A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…
READ MOREYear End Planning: How To Finish Strong
A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…
READ MOREClient Expectations: Managing For Success
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Sellers may expect you to turn their property overnight at an unreasonably high sales price; buyers may think you can find them a home on Day One that has every single quality they…
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