real estate year end planning

Experienced real estate agents understand the unique challenge posed when working with new expired prospects. These homeowners are (rightly so) often frustrated and discouraged. They’ve likely spent months dealing with last-minute, inconvenient showings, any number of open houses and probably a certain number of shifting pricing strategies. And, after all of this “activity,” they have…

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Whether you’re relatively new to real estate sales or have been in the business a long time, if you are NOT mining the rich vein known as For Sale by Owner (FSBO), you’re missing an extraordinary opportunity to drive revenue. In this post, we’ll look at some of the keys to effectively engaging FSBOs in…

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Did you know that 70-75% of all listing appointments are set in a lead follow up call? Which means, you’re potentially leaving a lot of revenue on the table if you don’t have a solid lead follow up plan. Let’s start with defining a lead. Many agents assume that having any contact in a file constitutes…

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So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you’re planning an open house in the coming weeks? The next question is: what can you now do to maximize the revenue-building potential of that listing? The answer, of course, as any top real estate agent…

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Expired listings represent both a tremendous opportunity and significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to have…

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Hopefully you saw our RECENT POST on taking the time to do a thorough mid-year review. We covered the basics, such as reviewing your annual goals and assessing where you stand relative to reaching those goals. And, of course, if you are not on track to reach those goals, what adjustments do you need to…

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Real Estate Year End Planning

“There just aren’t enough hours in the day.” Surely, you’ve said this at some point, when deadlines were looming and your frustration was mounting. But the reality is, there are enough hours in the day. The problem might be you aren’t using your hours as efficiently as you could. According to a recent post on…

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overpriced listings

There’s nothing quite like the feeling of having your endless hours of phone calls payoff with a prospect agreeing to meet you for a listing presentation. Once you’ve made it to this stage, you can feel pretty confident that you’re a solid step closer to a transaction. And transactions are the name of the game.…

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It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…

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Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…

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