It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, cold truth about the human condition is that our minds can be fickle, and fragile. You can be at the top of your game, then go through a losing streak…

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There are more than 1.3 million real estate agents in the U.S. In any given year, the median number of transactions among this group of agents is 12! In such a hyper-competitive industry, it takes a special effort to stand out, to differentiate yourself when meeting with a prospect. Why should a homeowner trust their…

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In last week’s post, we covered the basics of call reluctance: the reasons why we get it, and the signs we are struggling with call reluctance. Fear is a major factor leading to call reluctance. Fear gets stirred up when we dread some future activity and our initial response is to run for cover, or…

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Regardless of how long you’ve been in the real estate business, you’re familiar with a few basic characteristics common to top performing agents: They focus on listings as their primary source of revenue-generation. They tend to be “listing agents.” They are almost obsessive about routine, especially morning phone-prospecting. This is the first of a two-part…

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What’s the difference between top performers and the rest of the pack? You might think that they have something special-some unique talent or instinct that separates them from everyone else. Plus, maybe, an inordinate amount of luck. Perhaps those variables can be used to explain away the difference between high achievers and the average professional. …

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real estate website best practices

There are several things to keep in mind with regard to Expired listings: They’ve already made their most important decision, that is, to sell their home. So, no convincing is necessary. They are obviously open to working with a real estate agent. They have a property they need or want to sell, and, at that…

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There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…

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We’ve often discussed the importance of routine in this blog. Top performing agents often cite their adherence to a strict daily routine as the key to their success. Of course, everyone’s routine will be different. Some start the day in quiet solitude, perhaps reading or with meditation to prepare themselves for the challenges ahead. Many…

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We recently posted about Espresso Agent’s powerful new Neighborhood Farming tool available through our CRM. In today’s post, we’re going to take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting.  Let’s start with a basic definition of circle prospecting: The definition…

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real estate time management

We wonder how much time you’ve wasted in your sales career because you didn’t take adequate time to pre-qualify a prospect. Perhaps, in your excitement to move the ball forward on your first call, you failed to ask a few basic questions, the answers to which might have prevented you from going down a terribly…

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