Prospecting With Real Estate NLP
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…
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Real Estate Client Management
As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Of course, if you’re using Espresso Agent (or plan to use Espresso in the near future), you will be well on your way to addressing the fundamental question that all agents face: how…
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Real Estate Prospecting: Active vs. Passive
Real Estate Prospecting Types Prospecting is a frequent topic of conversation in the real estate business as every agent is focused on keeping their lead pipeline full. Less talked about than specific means are the different broad strategies and ways to find prospects. Active prospecting refers to some of the traditional tools we think of,…
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Real Estate Circle Prospecting Strategies
In today’s post, we’re going to take a deep dive into the power of neighborhood farming, focusing on the language most commonly used in our industry: circle prospecting. WHAT IS CIRCLE PROSPECTING IN REAL ESTATE? Let’s start with a basic definition of circle prospecting: The definition of Circle Prospecting is cold calling targeted property owners of niche…
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Start 2023 STRONG on New Year’s Day
We hope you’ve had a great 2022, and are ready for immense success in the coming year. Whether you’re a seasoned real estate veteran or relatively new to the business, you are aware that one of, if not THE best sources of short-term revenue is prospecting expired listings. And if you understand the value of…
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Why Failure Makes You Stronger
Admit it, seeing the word “failure” in the title of a blog post makes you uncomfortable. Let’s not focus on the negative you might be thinking. That makes sense. After all, many, if not most highly driven and successful professionals operate on the motto made famous in the film Apollo 13: “Failure is not an…
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Real Estate Cold Calling Strategies
According to Investopedia, cold calling: Is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service. Generally, has a low success rate. A 2020 LinkedIn report helps put some interesting context around the “failure” rate of cold calling. The report said: About 69% of prospects accepted…
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Generating Leads over the Phone
In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income. If you want to generate more income,…
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Prospecting Real Estate Expired Listing Leads
Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired real estate listings. These leading agents…
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5 Tips to Master Real Estate Prospecting Scripts
One of the things we reinforce as often as possible in this blog is the importance of working with scripts. Top-performing real estate agents have learned how to master real estate prospecting scripts to control the flow, tone and directions of every prospecting call. THE POWER OF SCRIPTS FOR REAL ESTATE PROSPECTING Many real estate…
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Real Estate Prospecting Starts with Mindset
One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…
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Finding a Real Estate Accountability Partner
Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…
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Real Estate Business Planning: 2023
We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…
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Real Estate Value Proposition in 3 Steps
Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. REAL ESTATE VALUE PROPOSITION DEFINED Simply put, a real estate value proposition is a statement that helps prospective clients understand…
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Think Production for Real Estate Success
Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…
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