Espresso Agent Blog
Your Real Estate Lead Generation Resource

Universal Rules for Success

Five stars graphic with hand

Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you follow diligently,…

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Adding Production To Your Business

people planning floor plan together

There’s nothing like the feeling of signing a listing – it never gets old. Even better than that, however, is being able to score multiple listings in a single week. There’s no better way to see a dramatic increase in business, but for many agents, making the jump to more than one listing a week…

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Loving Monday: How to Start Your Week Off Right

Do it now notebook graphic

Many a song has been written about time managemeny and, in particular, how much we dislike Mondays. “Every other day of the week is fine, yeah  . . .  can’t trust that day,” sang the Mamas and the Papas in the 1960s, while the Bangles recorded “Manic Monday” in 1986 about the stress of starting…

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Think Twice Before Jumping Into an Overpriced Listing

Woman standing in front of house

Let’s set the stage with regard to an overpriced listing. You’re meeting with a client preparing to list their home. You go over the comps, but the client insists on a higher listing price than you are comfortable with. All your training is telling you to stick to your scripts. Years in the real estate…

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Be the Best Professional You can Be

real estate agent showing house

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

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Year End Wrap: Assessing Your Business

business man relaxing in the open air

Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…

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Empower Your Brand Through Social Media

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Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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Focus On Your Scripts

Vintage looking man shouting with a megaphone

Work your scripts. No three words are more apt to elicit groans from real estate agents, but doubtless, every agent in the business started their career with script training. We’re here to tell you those aren’t just for rookie agents.  Even veterans can benefit from reviewing scripts to tighten up presentations for these are a…

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Becoming a Multi-Million Dollar Agent

Concept: Successful business trend. Happy talented businesswoman pointing arm upwards in front of ascending business graph, isolated on grey background.

There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…

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How Humor Can Make You a Real Estate Star

Businesswoman lying on dry leaves and working on a laptop

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…

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Year End Planning: How To Finish Strong

Desk with notepads and pens

A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…

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Adapt Don’t React

Portrait of smiling young woman standing on stairs

To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

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How Failure Makes Us Stronger

Illustrated man with headache

Boy, if there’s one thing we don’t like to think about, much less speak of aloud, it’s failure. Nothing strikes fear into the hearts of ambitious and outgoing agents like the ‘F’ word. As much as it pains us to think of it, failure is an inevitable part of life. Even the world’s greatest successes…

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Listings: Here Are Some Best Practices to Consider

A home for sale shows the open house sign on a sunny afternoon.

Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…

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