Espresso Agent Blog
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Real Estate Farming | Geographic Farming
Win With Expireds on New Year’s Day
January 1st is one of the most important days of the year for the real estate agent who wants to get ahead of the competition. Many listings are set to expire at the end of the calendar year, preparing yourself to work on New Year’s Day while many other agents are away from their office…
Read MoreStrategies for Real Estate Circle Prospecting
In today’s post, we will take a deeper dive into the power of neighborhood farming, but focus on the language most commonly used in our industry: circle prospecting. But what is circle prospecting in real estate, and is it worth investing time and effort? CIRCLE PROSPECTING DEFINED Let’s start with a basic definition of circle…
Read MoreReal Estate Prospecting Strategies
Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…
Read MoreHow To Find a Pre-Foreclosure Home
Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing how to find a pre-foreclosure home. It’s important to remember that homeowners whose properties have been identified as Pre-Foreclosure may be open to selling their home in advance of actual foreclosure…
Read MoreSend a Summer Video Email With These Scripts
We’ve come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activities as we knew them. But this year, there is a collective sigh as we go about the business of “summer” again. This might be the perfect time to re-introduce…
Read MoreHow to Become a Circle-Prospecting Superstar
There are a lot of ways to drive your real estate business. You can prospect expireds and/or FSBOs, or mine your sphere of influence. Of course, many top performers rely on a all of these strategies. Another widely-used prospecting strategy is circle prospecting, or real estate farming. In fact, some agents focus heavily on circle…
Read MoreWinning in a Low-Inventory Market
The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for housing. The bad news, of course, is that inventory levels continue to decline. Or, is it really BAD NEWS? The truth is, you can’t control fluctuating inventory levels, any…
Read MoreEmbrace Rejection with These 8 Tips
The biggest challenge for any sales professional, especially real estate agents who are active phone prospectors, is dealing with rejection: NO! I’m not interested! I have an agent! Etc. Etc. Nobody likes rejection, but there is no way to get around in our hyper-competitive industry. The key to dealing with rejection, then, is to embrace…
Read MoreHyper-focused Neighborhood Farming
Not all real estate agents prospect on a regular basis. For those that do, many use a multi-tiered prospecting approach, that might include: Calling expireds, followed by… Calling FSBOs, followed by… Calling sphere of influence. Another widely-used prospecting strategy is circle prospecting, or real estate farming. In fact, some agents focus heavily on circle prospecting…
Read MoreAre You Leveraging the Power of Neighborhood Farming?
So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you’re planning an open house in the coming weeks? The next question is: what can you now do to maximize the revenue-building potential of that listing? The answer, of course, as any top real estate agent…
Read MoreIt’s Time For Your Mid-Year Review
It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…
Read MoreTake A Sabbatical-You’ve Earned It
Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…
Read MoreZoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
Read MoreThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
Read MorePut a Face to a Name: Video Email Options for Real Estate Agents
How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected. Our new-found obsession with…
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