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real estate lead generation

Real Estate Lead Generation Strategies

If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…

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Prospecting With Real Estate NLP

When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…

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Real Estate Client Management

As with balancing any other type of personal relationship, real estate agents know that managing client expectations is critical to long-term success. Of course, if you’re using Espresso Agent (or plan to use Espresso in the near future), you will be well on your way to addressing the fundamental question that all agents face: how…

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Real Estate Business Planning: 2023

We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…

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Real Estate Lead Generation is About Mindset

As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…

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4 Tips to Diffuse a Negative Client

Anger. Annoyance. Frustration. Cynicism. If you’re in sales long enough, you will likely experience any number of negative responses from clients. It comes with the territory. If you’re like many people, facing negative clients can be challenging and draining. And for a real estate agent, the ability to handle negative clients can be the difference…

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Close Strong With These Strategies

Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. The question now is: are you ready to close? For many agents, making the close can be a challenge…

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Here’s to your Health… and Success in 2022

The benefits of a regular exercise regimen are well documented, so we won’t use this space to rehash information and statistics you’ve probably heard a million times. But one thing’s for sure, regular exercise helps to keep your mind focused and energized; two qualities that are critical  to successful real estate prospecting. If you have…

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Versatile Selling: Working with Drivers

In today’s post, we continue our series on Versatile Selling, pulling from the book of the same name published by Wilson Learning Library. Last week we looked at strategies to use when working with Analytical Social Styles.  Today we move to Drivers. THE DRIVER PERSONALITY On some level, the Driver social style is often the…

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2022 Business Planning Starts Here

We’re in the home stretch for 2021, which means you should now have a pretty good idea of what your Gross Commission Income (GCI) will be through the end of the year. Hopefully you’ve had a great year and will finish strong. If your year didn’t meet expectations, hopefully you’ve learned some valuable lessons that…

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This Time-Management Hack is a Game-Changer

One of the oft-overlooked aspects of success in real estate is time management. The industry tends to focus (this blog is no exception) on the “hard,” tangible skills & strategies such as prospecting expireds/FSBOs, lead generation tips, call-to-listing ratios, closing strategies, etc. To be sure, mastering these strategies is critical to long-term success in this…

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10 Reasons to Start Your Morning with Exercise

A few weeks ago, we posted a mid-year business review checklist. In that same spirit, we thought this is the perfect time check-in on the state of your physical and mental health (which of course, are closely linked). A common characteristic shared by many top-performing real estate agents is an adherence to a strict morning…

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Your Mid-Year Review Check List

Top real estate performers are goal and results-driven. Most begin the year with a written business plan that might include: Revenue goals Transaction goals Call metrics: # of calls=listing presentations=transactions Did you start the year with a business plan? If so, this is the perfect time to assess where you stand relative to your annual…

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Power Closing Strategies

Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials in a clear, concise manner. And the prospect seems to be engaged in what you have to say. Now the question is: are you ready to make the CLOSE? For many agents, this step is a no-brainer.…

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5 Common Mistakes Made at Listing Presentations

There’s nothing more disconcerting to a real estate agent than to be sitting across from a disengaged homeowner during a listing presentation. Right? You did all the right things to secure the meeting as part of your prospecting efforts. You’ve created an excellent presentation. You feel good about what you have to tell the prospect.…

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