Espresso Agent Blog
Your Real Estate Lead Generation Resource

Power Closing in Real Estate Prospecting

Congratulations! Your real estate prospecting efforts have paid off with a listing presentation. You nailed the presentation, covering the essentials clearly and concisely. The prospect seems to be engaged in what you have to say. The question now is: are you ready to close? Many agents find it challenging to close a deal because they…

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Real Estate Lead Follow-Up Strategies That Work

An often-overlooked aspect of real estate success is lead generation follow-up. An estimated 70-75% of all listing appointments are set in a lead follow-up call. Without a solid lead follow-up plan, you’re potentially leaving a lot of revenue on the table. In today’s post, we’ll discuss lead generation follow-up strategies used by many of the…

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Dissecting Real Estate Prospecting Call Scripts

When engaging any sales prospect, especially in real estate, it helps to adhere to the “70/30” rule: let the other person do 70% of the talking. In other words, you don’t want to drone on endlessly about your real estate knowledge and experience. Choose your words wisely and strategically. One of the best ways to…

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