Espresso Agent Blog
Your Real Estate Lead Generation Resource

From Leads to Listings: A Comprehensive Guide for Real Estate Agents

Regardless of how long you’ve been in the real estate business, you may have heard this adage shared by many of the top producers: “Buyers take time, listings take skill.” It’s no secret that the top-earning real estate agents tend to focus on pursuing and securing seller listings. These agents know that the time and…

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Proven Techniques to Turn Expired Listings into Hot Leads

If you’re a real estate agent but don’t prospect expired listing leads, you may be missing out on serious revenue. This post will look at proven techniques for turning expired listings into your hottest leads. WHY EXPIREDS? Low-Hanging Fruit When it comes to expired listings, always remember: You can assume they are motivated because they’ve…

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Maximize Your Real Estate Conversion Rate With Seller Leads

real estate conversion rate

This blog devotes a lot of content to finding and working with Motivated Home Seller Leads. Quality real estate leads are the lifeblood of a successful real estate business. But no matter how good your leads might be, they will not serve you unless you learn how to maximize your real estate lead conversion rate.…

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Prospecting Real Estate Expired Listing Leads

Buyer broker agreement

Regular readers of this blog know that we focus on listings as the key to long-term success (and earnings) for real estate agents. And if you’re going to be a listing agent, you know that most top-earning real estate agents stick to a straightforward strategy for success: prospecting expired listings. These leading agents understand three…

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How to Lead Generate in Real Estate

How to lead generate in real estate

The cornerstone to a successful career in our industry is learning how to lead generate in real estate.  New agents, in particular, are always looking for the best ways to generate leads in real estate. In this blog post, we’re going to take a deep dive into how to generate real estate leads, covering the…

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Real Estate Prospecting Strategies

real estate prospecting

Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…

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Start 2023 STRONG on New Year’s Day

This is your year

We hope you’ve had a great 2022, and are ready for immense success in the coming year. Whether you’re a seasoned real estate veteran or relatively new to the business, you are aware that one of, if not THE best sources of short-term revenue is prospecting expired listings. And if you understand the value of…

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Generating Leads over the Phone

Trendy businesswoman smiling on phone at modern desk

In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income.  If you want to generate more income,…

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Real Estate Prospecting Starts with Mindset

Woman smiling

One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…

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Overcoming the Reflex NO!

Woman with hand out to say no

Regardless of how long you’ve been in real estate, if you’re calling EXPIREDS, you’re likely familiar with the “reflex NO.” It makes sense, right? A property doesn’t sell, the listing expires and the homeowner is inundated with calls from real estate agents who sense a quick sell. So, the homeowner’s only defense is to just…

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Real Estate and the Art of Conversation: Part 2

Young woman speaking into headset smiling

Last week, in Part 1 of “Real Estate and the Art of Conversation,” we covered TWO essential points that all real estate agents must embrace if they want to be prospecting stars: You need to be a different person when you’re prospecting. You are, essentially, playing a role, just as an actor does when taking…

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Real Estate and the Art of Conversation: Part I

Young woman speaking into headset smiling

Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the kind of money you’ve always dreamed about. That’s why top performers in our industry are defined by a single-minded commitment to daily prospecting. Some are…

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Mastering the Preview: Part I

Welcome sign in front of inside view of nice home

GET IN THE DOOR! As a real estate agent who primarily prospects expired and FSBO listings, you have one, singular, primary goal: to convince the homeowner on the other end of the call to invite you into their home to preview the property. No matter how good you are at connecting over the phone, true…

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Your Expired Prospecting Playbook

Real estate agent welcoming couple in to check out a property

When it comes to expired listings, always remember: You can assume they are motivated because they’ve already made the decision to sell their home. They are likely not adverse to working with a real estate agent. They have a property to sell without having an assigned agent. Here are a few noteworthy statistics to keep…

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Winning in a Low-Inventory Market

Real Estate Listing Contract

The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for housing. The bad news, of course, is that inventory levels continue to decline. Or, is it really BAD NEWS?  The truth is, you can’t control fluctuating inventory levels, any…

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