Nurture Your Sphere of Influence with These Tips

Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or FSBOs, it does represent a solid foundation for future revenue opportunities. Your SOI is essentially anybody with whom you have…

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Remind Your Sphere That You’re Here

Some real estate agents chill out these final weeks of the year. Others turn up the heat knowing that there are deals to be had. In that regard, you might want to check out our post from last week: Here’s Why Your Best Year Ever Begins on January 1. Regardless of what category you fall…

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millennial friendly real estate workplace

Send a Summer Video Email With These Scripts

We’ve come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activities as we knew them. But this year, there is a collective sigh as we go about the business of “summer” again. This might be the perfect time to re-introduce…

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Build and Leverage Your Sphere of Influence

Top performing real estate agents typically employ a blend of strategies to drive their business. Some rely heavily on working with expired listings, while others find gold in FSBOs. But nearly all successful agents understand the value of the database known as their sphere of influence (SOI). In the broadest sense, your SOI is comprised…

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