Here’s Why Your Best Year EVER Begins on January 1


For most top performers in real estate, expired listings are often considered the lowest-hanging fruit when it comes to transaction potential.

And, if you don’t know this already, the fruit doesn’t hang much lower than it does on January 1: the BIGGEST EXPIRED LISTING DAY of the year!

Your 2022 Work Year Begins on January 1

Record those New Years Day college bowl games for later viewing because it’s time to get to work.

January 1st is the most critical day for expired listings in the entire year because any listings that were due to expire by December 31st — will go back on the market and be up for grabs. Plus, don’t rule out FSBOs who may want to start the New Year with the help of a trusted pro

Remember that nearly 40% of expired listings or expired leads re-list with a different agent within 30 days. Plus, 9 of 10 FSBO’s fail to sell on their own and are ready to enlist the help of a pro after a few weeks.

So, take it easy New Year’s Eve and start 2022 fresh, and in a prospecting mindset.

The Espresso Agent Difference

Digging through the MLS or other listing websites to find these expired and FSBO listings is certainly doable, but extremely time-consuming and counterproductive. While you may definitely see these listings appear on your MLS, there are dozens – if not hundreds – of others you’re missing out on.

Espresso Agent provides you with everything you need with the click of your mouse.  Get new real estate seller AND FSBO leads daily, and reach home sellers with the best CRM platform available.

Other features of Espresso Agent include:

  • For Rent By Owner Leads
  • Contact Management
  • Two Simultaneous Dialers Available – Call directly in the software
  • Neighborhood Search
  • Pre-foreclosure Leads
  • Sales and Marketing Tools
  • StoryTellr Video Email
  • Usage Reporting

Time to Hit the Phones

Did you know that less than 5% of U.S. real estate agents actively phone prospect? And that this tiny percentage represents the lion’s share of revenue in our business? This elite group knows that working the phones, prospecting expireds and FSBOs is what drives success.

Espresso Agent can help you snag those expired listings that other real estate agents often ignore. This is already a section of the market that’s underrated — real estate’s best-kept secret. With Epresso Agent you’ll have the tools and resources at your fingertips to help you maximize your chances of taking on the maximum number of expired listings in your MLS.

But whether you’re new to Espresso or an Espresso veteran, the tools alone aren’t the answer. You need to treat New Years Day like any other, income-generating, production day. It’s not a holiday, it’s YOUR DAY to launch 2022 into your best year ever.

Of course, it’s all about mindset. So, in the spirit of positive, 2022 mindset, here are a few recent blog posts that you might find helpful:

To learn how Espresso Agent can help you to be a top seller agent, CLICK HERE.

Good luck in 2022!


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