Real Estate Lead Generation Strategies

Espresso Agent > Blog > Agent Success Mindset and Productivity > Real Estate Lead Generation Strategies
real estate lead generation

If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).

For those committed to being the best listing agent in their MLS, real estate lead generation must be the cornerstone to their business strategy. And the best strategy for successful lead generation is a focus on prospecting every day. Top producing agents typically prospect a blend of expired listings, FSBOs, FRBOs (investors) and sphere of influence. They may also employe circle prospecting to reach homeowners in close proximity to their recently listed or sold properties.

One of the best ways to maximize your prospecting efforts is to invest in advanced lead generation software such as ESPRESSO AGENT. Espresso delivers the most accurate leads to your desktop every morning. Plus, our best-in-class CRM and dialer help you to reach more real estate leads in less time, while keeping you organized and on-task.

But having superior technology at your fingerprints is only one element in your effort to build a successful real estate listing business. You also have to work the intangibles in order keep your head in the game and stay focused. Below, you’ll find our suggestions for creating a personal program that will enable you to conquer any day of real estate prospecting for maximum success.

  • START THE DAY QUIETLY. Our days can get tremendously busy and complicated, and you might find your mind going off a million miles an hour. That’s why you might consider spending a few minutes in silent meditation. Keep the TV off and instead, write in your journal about what you hope to accomplish. Do some yoga or stretching. All of these practices help you to stay centered and get you in the right MINDSET to prospect like a pro.
  • EAT BREAKFAST. Starting the day with a meal gives you physical energy to get you doing, and keep you going. The basic formula is carbohydrates plus protein to meet your nutritional needs. So, please: Eat breakfast. We promise you’ll thank us (and your mother.)
  • GET SOME EXERCISE. Too often we get so busy the day ends and our best plans haven’t come to fruition. We recommend exercising at the onset of the day. Whether you prefer a brisk walk, a run or going to the gym for weight training, you’ll improve your health – both mental and physical – and won’t experience the late-day guilt that comes when you’ve missed a workout. Check out our blog post: 10 REASONS TO START YOUR MORNING WITH EXERCISE.
  • PRACTICE YOUR SCRIPTS. There’s a reason you have scripts and that’s because they are a proven and effective tool. REAL ESTATE PROSPECTING SCRIPTS bring several benefits, including becoming comfortable with any situation that presents itself. Scripts are particularly effective in helping you to deal with the inevitable objections you ‘ll get when speaking with homeowners. Your brain can be trained like any other muscle and role-playing scripts with your colleagues is a great way to do so.
  • FIND A ROLE-PLAYING PARTNER. The best way to practice your scripts is to find one or more role-playing partners to work with every morning before you begin your formal prospecting calls. Top-producing agents know that role-playing is a great way to get their heads in the game before they start dialing for dollars. If you need a role-playing partners, contact ESPRESSO AGENT and we can help connect you with someone who might also be looking for a partner.
  • GET ORGANIZED & REFINE YOUR LIST. Before starting your calls, ensure your call list is organized so you can work through it at a steady rate. Review it and visualize each call ending with a listing appointment. Sure, not every single call may result in a listing, but we can guarantee that the power of positive thinking will result in more than a negative mindset.

Above all, be consistent. Building a successful routine reduces the need for constant planning so you can go about each day secure that your exceptional organizational skills have prepared you for a successful day of prospecting.

Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.

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