Espresso Agent Blog
Your Real Estate Lead Generation Resource

Be the Best Professional You can Be

real estate agent showing house

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

Read More

Year End Wrap: Assessing Your Business

business man relaxing in the open air

Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…

Read More

Empower Your Brand Through Social Media

Thumb up representing social network logo above the word like

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

Read More

Becoming a Multi-Million Dollar Agent

Concept: Successful business trend. Happy talented businesswoman pointing arm upwards in front of ascending business graph, isolated on grey background.

There are many specialties within the real estate profession, and while working with high wealth clients in the luxury property market isn’t for everyone, it may be the right fit for you. After all, it’s arguable the same amount of work goes into million-dollar transactions as goes into the sale of a starter home. In…

Read More

How Humor Can Make You a Real Estate Star

Businesswoman lying on dry leaves and working on a laptop

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…

Read More

Year End Planning: How To Finish Strong

Desk with notepads and pens

A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…

Read More

Adapt Don’t React

Portrait of smiling young woman standing on stairs

To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

Read More

How Failure Makes Us Stronger

Illustrated man with headache

Boy, if there’s one thing we don’t like to think about, much less speak of aloud, it’s failure. Nothing strikes fear into the hearts of ambitious and outgoing agents like the ‘F’ word. As much as it pains us to think of it, failure is an inevitable part of life. Even the world’s greatest successes…

Read More

Listings: Here Are Some Best Practices to Consider

A home for sale shows the open house sign on a sunny afternoon.

Without a listing strategy, we have no business. All your networking, your marketing, your cold-calling and prospecting is directed toward this goal, for getting a listing is the first step to closing a deal. And, once you nail down a listing, the way you provide service will set the standard for futures ones. With so…

Read More

Likability and Client Good Will

Handshake

The late comedian Mort Sahl had an expression he employed most frequently to poke fun at President Richard Nixon: “Would you be a used car from this man?” The implication was that Nixon wasn’t likable or trustworthy enough to buy a car from, despite his two elections to the Presidency. Take the politics out, look…

Read More

Self Assessment-Strengths and Weaknesses

Smiling Real Estate Agent with New Homeowners

Each of us have our strong suits, those qualities that enable us to own a room and close a sale.But, just as every action has an equal and opposite reaction, we each also have qualities on which we could work to strengthen and improve. Self-assessment, the ability to objectively look at our strengths and weaknesses,…

Read More

The Qualities of a Successful Real Estate Agent

Businesswoman's finger leading the way of tech graph

Every community and every local real estate group has those agents we all look up to. They annually produce the most real estate sales, stride with confidence into meetings with other agents and always look polished and put together. Most likely, what’s special about them are qualities and habits any agent can build with practice.…

Read More

The Ups and Downs of a Fluctuating Real Estate Market

graphic of chart

One of the earliest truisms in life we all learn is that what goes up must inevitably come down, and that includes real estate market fluctuations. Every boom is followed by bust, every bull market by a bearish one. It’s much easier to be successful when the market is riding high, so we suggest all…

Read More

Getting Real With Your Clients

Mug being hit by sunlight

Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…

Read More