Lead Generation-Build Momentum as Summer Wanes

Espresso Agent > Blog > Real Estate Lead Generation > Lead Generation-Build Momentum as Summer Wanes
Road to success image

As August winds down and our school year routines take shape, it might be nice to think about taking a break, putting our feet up and enjoying the last days of warm weather. But it may also be the perfect time to hit the refresh button on our lead generation strategies.

To be a top agent is to continuously assess and evolve your lead generation process to meet the goals you set for yourself. Let’s take a fresh look at ways you can continue to maximize your lead generation and push through to fall with success.

Real Estate Lead Generation

  • Let everyone know you’re in real estate.When you first started in the business, you probably told every single person you met what you were doing. If you find yourself struggling for leads, revisit this tool. When you drop your kids off for camp, make sure the camp director knows you are a real estate professional. Time to kill by the pool? Take your nose out of your beach reading and begin selling yourself to those around you.
  • Don’t forget those past clients.If you’ve not talked to past clients recently, this is an easy way to find leads. No need to build a new relationship since you already have one. Schedule time to review your past client list, start checking in with them and frankly let them know you’re hustling for business. Chances are, you’ll come up with some excellent leads this way.
  • Manage your time more effectively. Don’t forget that about 75 percent of your day should be spent on revenue-producing activities, which means you must be strict about prioritizing. Block out a set hour or two for administrative activities and replying to emails. If you use separate personal and business phones, set your personal one on ‘do not disturb’ when you are in lead-generation mode.
  • Expireds and FSBOs. Chasing expired listings and FSBOs can become fruitful sources of income, as sellers may be frustrated with their inability to sell their house and ready to make an immediate appointment with an agent who inspires confidence. Of course, if you’re reading the post it means you’ve landed on the source for great expired and FSBO leads-Espresso Agent,.
  • Direct Mail.Rarely does anyone receive a hand-written letter anymore, but there are services you can contract with that create snail mail that looks like one, ensuring a higher open rate. You can craft hyper-targeted lists using these services and generate a stream of leads you might not otherwise find.

This gives you a good mix of tried-and-true methods of lead generation. You have just over five months in this year to meet your annual goals, so don’t let the heat beat you and keep you from achieving them.

Ready to Get Started?

Share the Secrets

Still Have Questions Or Interested In Learning More? Contact Us Today

"*" indicates required fields

Name*
By continuing I give express permission to Symphony Source, LLC/Espresso Agent to call, email, and text me. We keep your personal information safe.
This field is for validation purposes and should be left unchanged.

RECOMMENED ARTICLES

Two birds flying in the sky

The Key to Real Estate Success Might be Empathy

By Espresso Agent | September 18, 2023

In a recent survey of CEOs, more than 80 percent…

Read More

Ego and Real Estate Lead Generation

By Espresso Agent | September 8, 2023

There’s nothing inherently wrong with ego: We all have one,…

Read More
How to lead generate in real estate

How to Lead Generate in Real Estate

By Espresso Agent | September 7, 2023

The cornerstone to a successful career in our industry is…

Read More
Espresso Agent > Blog > Real Estate Lead Generation > Lead Generation-Build Momentum as Summer Wanes

Real Estate Leads                            CRM                               Blog
Expired Listing Leads                     Dialer                             Why Choose Us
FSBO Leads                                      Video Email                  Today's Brew
FRBO Leads                                                                             Pricing
Real Estate Farming                                                               Login
Pre-forclosure Leads

195 W Main Street American Fork, UT 84003