How Humor Can Make You a Real Estate Star

Espresso Agent > Blog > Agent Success Mindset and Productivity > How Humor Can Make You a Real Estate Star
Businesswoman lying on dry leaves and working on a laptop

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it.

Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep and you weep alone.”

Why not employ humor in your business? Multiple studies show humor has a positive effect on building trust with clients.

There’s a time and a place to use it as a tool to help build your relationships and ease transactional stress. We share benefits of using humor in your sales practice, as well as a couple of dos and don’ts.

Humor in Real Estate

  1. Heightened perceptions of your skills. Multiple studies have been conducted to research how the brain perceives humor and affects future interactions. According to the Keller Center for Research at Baylor University in Waco, Texas, salespeople who use humor are perceived to be more successful and finding creative and practical solutions to problems. Additionally, the Keller study proved the ability to use humor created a positive influence on customer perceptions of the salesperson’s reliability and concern about buyer welfare.
  2. Turn negatives into positives.By deploying your funny bits strategically, you might even be able to get a second look on a tough to sell house. Consider the agent who was selling a home directly across from a cemetery – a challenging property, as some buyers are leery and superstitious due to cultural taboos – who posted the following phrase on the ‘for sale’ sign: “Quiet Neighbors Across the Street.”
  3. Don’t be afraid to get coaching.Not all of us – in fact, few of us – are natural-born comics. But the good news is that using comedy or humor can be learned and like any skill, benefits from practice. Seek out a coach that has aptitude with this set and can help you hone your use of humor.
  4. Humor allows you to stand out.Separate yourself from other real estate agents with whom you compete by employing quick wit. You’ll seem more approachable and showing a jovial demeanor also indicates your love your work: Who wouldn’t want to work with an agent like that?
  5. Be judicious and read your audience. Even well-meaning jokes can go awry, which is why coaching is important, as is being able to read your audience. Don’t crack jokes just to joke – if potential clients get the sense you are joking to call attention to yourself, you may be seen as exploitive rather than funny. Don’t look amateurish and unprofessional.

Armed with this knowledge, you may not be ready for a stand-up appearance, but you can certainly boost your career with gentle humor. Go forth and joke!



Ready to Get Started?

Share the Secrets

Still Have Questions Or Interested In Learning More? Contact Us Today

"*" indicates required fields

By continuing I give express permission to Espresso Agent® to call, email, and text me.
This field is for validation purposes and should be left unchanged.


A HOT Lead Generation Strategy

By Espresso Agent | March 27, 2023

In today’s post we want to discuss a real estate…

Read More
real estate lead generation

Real Estate Lead Generation Strategies

By Espresso Agent | March 17, 2023

If you follow this blog you know that we are…

Read More
real estate prospecting

Real Estate Prospecting Strategies

By Espresso Agent | March 9, 2023

Those of us in the real estate profession have chosen…

Read More
Espresso Agent > Blog > Agent Success Mindset and Productivity > How Humor Can Make You a Real Estate Star

Expired Listing Leads                        CRM                                  Blog
FSBO Leads                                       Dialer                                 Why Choose Us
FRBO Leads                                       Video Email                       Today's Brew
Real Estate Farming                                                                      Pricing
Pre-forclosure Leads                                                                    Login

195 W Main Street American Fork, UT 84003