Espresso Agent Blog
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Real Estate Lead Generation
Delegation: The Key to Running a Successful Business
Real Estate Business Planning and Delegation While many of us may long for an assistant to which we can offload tasks, the reality is that effective delegation is a learned skill. For perfectionists, handing off even small chores can be hard, as they don’t believe anyone can do them better. On the other hand, delegation…
Read MoreReal Estate Technology: Are You Up To Date?
It’s a good idea to constantly reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use real estate technology. Today we address real estate technology. With new platforms developing constantly, it’s key for you to know technology is changing the industry and what…
Read MoreProductivity And Real Estate Success
Real estate productivity is today’s topic. ‘Productivity’ is a word in business jargon that gets thrown around a lot, and surely, we all want to be productive. But, how real estate productivity is defined and how we maintain productivity can be a challenge. Puzzle no more! Follow our guidance for achieving maximum productivity in the…
Read MoreHabits of Highly Effective Agents
Writer Stephen Covey wrote the self-help book, “The 7 Habits of Highly Effective People” in 1989, and since then the book has spawned spin-offs (“The 7 Habits of Highly Effective Teens,” by Covey’s son, Sean) and sold more than 25 million copies in 40 languages. The obvious conclusion is that many people are seeking guidance…
Read MoreGetting Real With Clients
As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. But: Suppose that, in order to ensure your client gets the best deal, you find yourself in the uncomfortable position of having to approach…
Read MoreHoning Your Negotiating Skills
Negotiating is defined as ‘a discussion aimed at reaching an agreement.’ But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…
Read MoreAI and the Future of Real Estate
Artificial intelligence. The term conjures up images of scenes from “Mission Impossible” with its futuristic tone, but in fact, those of us with smartphones are already familiar with the technology. When Siri responds to our iPhone questions or Facebook shows us an ad for a product we just searched, we are using artificial intelligence (AI),…
Read MoreThink Success
Regardless of how good you are with the fundamentals (i.e. calling, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. Real Estate Success 1.…
Read MoreEfficiency Rules for Greater Success
As defined by Webster’s Dictionary, efficiency is the ability to do something or produce something without wasting materials, time, or energy, a technique that sounds like a sure-fired way to close more sales. But, how, exactly, does being efficient translate into everyday work habits and productive routines? Many of the steps to becoming more efficient…
Read MoreMid-Year Check-Up: Is Your Business Plan Working?
Each new year, we have the opportunity to start fresh, setting goals and business plans for the coming year with the intention of being organized, efficient and posting a record-setting number of transactions for the year. Then all of a sudden it’s May! One quarter is down, and we are halfway through the second. How’s…
Read MoreBetter Habits, Better Business
There are no quick fixes or shortcuts to becoming successful; no such thing as ‘get rich quick’ or overnight successes. Achieving success and establishing a flourishing business comes through a series of goals and steps by which to achieve them. The path to a strong career and business is filled with personal and professional choices,…
Read MoreMindfulness Strategies for Success
Are you driven, Type A personality? Highly competitive? Always battling the clock? Often impatient? These may be the very characteristics that contribute to your success. But they can also be qualities that drain your energy and make you susceptible to stress-related illnesses. We obviously can’t change who we are. We can’t alter our personality type,…
Read MoreCustomer Loyalty RULES!
We often hear it’s easier to keep an existing client than develop a new one, and it’s for good reason. But, particularly in a field as competitive as real estate, it’s crucial to develop a sense of loyalty to you among your client base so when they make referrals, you get the call. While loyalty…
Read MoreHow to Avoid Burnout
As the old adage goes, ‘all work and no play makes Jack a dull boy.’ It can also make Jack (and Jill) a burned-out boy. Burnout is defined as ‘physical or mental collapse caused by overwork or stress.’ Many successful real estate agents put in long hours – if you want to succeed, it comes…
Read MoreDevelop Your Unique Brand
You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…
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