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Real Estate Lead Generation
Is Your Website Optimized?
Real Estate Website Optimization These days, having a website for your real estate practice is a no-brainer, as are a few components of it: great photography, fresh content, social media links. And, those are fun items to work on. Who doesn’t enjoy lovely pictures of homes? But for your site to work most effectively, you’ve…
Read More5 Steps to Fearless Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreUnravel the Myths of CRM
Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems abound. We ’re here to bust the myths and give you a couple of…
Read MoreOn Leadership
You’ve made it! You’re one of the select few real estate agents who put in the hours, worked the phones and used the right tools (yes, Espresso Agent for the really successful!!) to outperform your peers. You had the gift, that special (some might say fearless) quality that drove you to success. Your book of…
Read MoreSuccess Starts in the Morning
Real estate prospecting is challenging and can also be stressful for agents regardless of how long you’ve been in the business. For many top agents, the success of their real estate prospecting efforts often begins with how they start their day. “Morning is an important time of day because how you spend your morning can…
Read MoreIs Your Website Converting?
No matter how pretty your website may be, it’s not really working for you if it’s not converting visitors into prospects or leads. Let’s take a look at the key elements you can’t do without on your site. IDX Integration. To keep buyers coming to your site, you need to ensure they can see every…
Read MoreHave You Developed Your Personal Brand?
A “brand’ is defined by Business Dictionary as a unique design, symbol, words, or combination that identifies a product and differentiates it from its competitors, becoming over time, associated with credibility. Personal branding is no different, but to put it more simply, it’s the means by which people remember you. In the crowded real estate…
Read More4 Steps To Creating a Powerful Sales Team
When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…
Read MoreEverything You Need To Know About the Do-Not-Call Registry
The National Do-Not-Call Registry aims to protect consumers from unwanted phone solicitations. These calls typically rank among the top consumer complaints to the FCC. While the registry has been around for over a decade, many still don’t entirely understand how it works or what it can do. That includes consumers, of course, as well as…
Read MoreGet Focused on Lead Generation
As a successful real estate agent, you have more on your plate than the average person, especially if you lead a successful team. Every day you deal with myriad closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. We can’t forget lead generation, the lifeblood of top agents.…
Read MoreReal Estate CRM and the Power of Video Email
In a recent book on the power of video in today’s marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate: Some might dismiss this such a claim. But with video consumption…
Read MoreReal Estate Prospecting: 5 Tips for a More Effective Website Experience
For top agents, real estate prospecting often begins in the morning, probably working the phones. But one thing that is often dismissed when it comes to a holistic approach to real estate prospecting is the value of your website. In fact, it’s not unusual to hear agents bemoaning the fact that they get little value out…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read MoreA Strong Team Drives Lead Generation Success
Lead generation is the lifeblood of every successful agent. But you may get to the point where more leads are wearing you out if you’re on your own. Maybe you’re experiencing burn-out? If this is the case, maybe it’s time to begin building a team around you. What’s it take to build a strong team?…
Read MoreReal Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the field?…
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