Espresso Agent Blog
Your Real Estate Lead Generation Resource
Real Estate Lead Generation
Customer Loyalty RULES!
We often hear it’s easier to keep an existing client than develop a new one, and it’s for good reason. But, particularly in a field as competitive as real estate, it’s crucial to develop a sense of loyalty to you among your client base so when they make referrals, you get the call. While loyalty…
Read MoreHow to Avoid Burnout
As the old adage goes, ‘all work and no play makes Jack a dull boy.’ It can also make Jack (and Jill) a burned-out boy. Burnout is defined as ‘physical or mental collapse caused by overwork or stress.’ Many successful real estate agents put in long hours – if you want to succeed, it comes…
Read MoreDevelop Your Unique Brand
You already know the real estate industry is one of the most competitive businesses in the consumer marketplace. Couple that with the amount of information potential clients receive across innumerable platforms, and it can be easy for your message to be overlooked. To build a strong personal brand, you’ve got to find ways to be…
Read MoreGet the Most Out of Your Next Networking Event
The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…
Read MoreAre You a Driven Pro?
Highly successful real estate professionals, no matter the geographic market in which they operate, be they in commercial or residential real estate, tend to share many of the same qualities. To a lucky few, these qualities are innate, but most achieve success by carefully analyzing these qualities and cultivating them. We’ve identified six qualities/personality characteristics…
Read MoreTime is Money
Benjamin Franklin, inventor, author, politician, and one of America’s founders, is credited with coining the phrase, ‘time is money,’ in the advice he gave to a young tradesman. Boy, if only he’d lived long enough to see how many ways technology gives us to waste time in a 24-hour day. Old Ben was onto something:…
Read MoreBuilding the “Big Mo(mentum)”
Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…
Read MoreFind the Right Lead Generation Strategy for You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreConsider High Net-Worth Clients
Real estate agents work hard. Sometimes, we feel like we toil away, cranking out listing after listing, hammering on closings, all in an effort to reach our financial goals and answer the ‘why’ of our exertions. We’d all like to get maximum return for minimum work and a high net worth client base is one…
Read MoreWrite an Awesome Business Plan
Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…
Read MoreLeveraging Social Media for More Leads
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…
Read MoreE-Mail Marketing: The Importance of Opt-In
Generating E-Mail Opt-Ins Spam. Once it evoked images of kitschy, canned, spiced ham, but we all know what it means now: unwanted emails that clog our boxes and force us to delete daily or spend time unsubscribing. Of course, you think your e-mail campaigns are compelling but not everyone whose address you acquire is going…
Read MoreE-Mail Marketing Best Practices
Tips for Email Marketing Success E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of…
Read MoreHow Marketing and Lead Generation Work Together
The Relationship Between Marketing and Lead Gen When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads…
Read MoreThe Keys to Real Estate Success
4 Keys to Real Estate Success In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our…
Read More