Espresso Agent Blog
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Real Estate Lead Generation
Get the Most Out of Your Next Networking Event
The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…
Read MoreAre You a Driven Pro?
Highly successful real estate professionals, no matter the geographic market in which they operate, be they in commercial or residential real estate, tend to share many of the same qualities. To a lucky few, these qualities are innate, but most achieve success by carefully analyzing these qualities and cultivating them. We’ve identified six qualities/personality characteristics…
Read MoreTime is Money
Benjamin Franklin, inventor, author, politician, and one of America’s founders, is credited with coining the phrase, ‘time is money,’ in the advice he gave to a young tradesman. Boy, if only he’d lived long enough to see how many ways technology gives us to waste time in a 24-hour day. Old Ben was onto something:…
Read MoreBuilding the “Big Mo(mentum)”
Physics and real estate may at first glance appear to lack much in common, but Newton’s Third Law of Motion is something we can all relate to. Formally stated, Newton’s third law says, ‘for every action, there is an equal and opposite reaction,’ but in layman’s terms, that translates to ‘what goes up must come…
Read MoreFind the Right Lead Generation Strategy for You
If there’s one aspect of a business that keeps real estate professional awake at night, it’s the constant grind of generating leads, for, without those, we get no new business. But with some solid planning and a few savvy strategies, lead generation shouldn’t be such a stressor. Pick a few of the following tactics, hone…
Read MoreConsider High Net-Worth Clients
Real estate agents work hard. Sometimes, we feel like we toil away, cranking out listing after listing, hammering on closings, all in an effort to reach our financial goals and answer the ‘why’ of our exertions. We’d all like to get maximum return for minimum work and a high net worth client base is one…
Read MoreWrite an Awesome Business Plan
Yogi Berra, legend of Major League Baseball, catcher, coach, and manager for teams including the New York Yankees, New York Mets, and Houston Astros, was as famous for his mangling of words as skills on the diamond but hit the nail on the head when he said: “If you don’t know where you are going,…
Read MoreLeveraging Social Media for More Leads
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…
Read MoreE-Mail Marketing: The Importance of Opt-In
Generating E-Mail Opt-Ins Spam. Once it evoked images of kitschy, canned, spiced ham, but we all know what it means now: unwanted emails that clog our boxes and force us to delete daily or spend time unsubscribing. Of course, you think your e-mail campaigns are compelling but not everyone whose address you acquire is going…
Read MoreE-Mail Marketing Best Practices
Tips for Email Marketing Success E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of…
Read MoreHow Marketing and Lead Generation Work Together
The Relationship Between Marketing and Lead Gen When launching a business, we eagerly network the people we already know: our family, personal friends, colleagues from prior career experience. That strategy is a great way to start and works for a long time, but if we wish to continue to grow, it’s not enough. Generating leads…
Read MoreThe Keys to Real Estate Success
4 Keys to Real Estate Success In a boom market, real estate sales look like an easy way to generate income: basic licensing classes are packed with eager wannabe agents. How hard can it be to sell a house, right? Anyone who’s been in the industry a while knows that no matter the economy, our…
Read MoreThe Drones are Coming
Using Drones in the Real Estate Industry In one of the many ways evolving technology is affecting the real estate industry, the usage of unmanned aircraft systems, or ‘drones,’ is providing brokers and agents with sophisticated tools for marketing properties. The detailed aerial views drones provide are an affordable way to showcase homes, a plus…
Read MoreA Refresher Course: Lead Gen Strategies
Lead Generation Strategies for Real Estate We all know referrals are possibly the best way to get new customers, for nothing is as a good as having a friend or prior client sing our praises, but we also know we can’t, unfortunately, rely solely on referrals for new business. There are literally a hundred ways…
Read MoreNurturing Referrals
Nurturing Real Estate Referrals Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and…
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