A Refresher Course: Lead Gen Strategies

Espresso Agent > Blog > Real Estate Lead Generation > A Refresher Course: Lead Gen Strategies
Superhero kid against grunge concrete background

Lead Generation Strategies for Real Estate

We all know referrals are possibly the best way to get new customers, for nothing is as a good as having a friend or prior client sing our praises, but we also know we can’t, unfortunately, rely solely on referrals for new business.

There are literally a hundred ways to generate leads, some old school, some more technologically savvy. To simplify the process of finding which work, we’ll review a few of the top strategies recommended by real estate experts and entrepreneurs.

  1. Roll out the welcome mat. In website terms, a welcome mat is a full-screen takeover that appears when your website is opened. Viewers can’t possibly miss it and you can use to capture their information for future communication.
  2. Lead magnets attract potential clients. “Lead magnet” is simply the term for an incentive offered to potential buyers in exchange for their email address. Be creative in what you offer usually offer: it can be a short video of you giving a tour of an up and coming neighborhood or a hot property you have on the market. You can offer a downloadable checklist for what to look for when retaining an agent.
  3. Write a newsletter. If you don’t already send out a newsletter to potential customers, you are missing out. This is one of the simplest ways to generate new leads and makes for a great lead magnet. Make it easy for people to sign up on your website and fill your newsletter with content that keeps ‘em coming back: discuss how you’ve created wins and successes for your clients.
  4. Social media. In September 2017, The Pew Research Center reported two-thirds of American adults get news from social media. Twitter especially can be an excellent tool for finding leads. You can follow trending conversations in your industry as well as market leaders, engaging in conversations with the latter that will drive some of their followers to you. Periscope, Twitter’s live video feature, adds another tool to your arsenal: imagine yourself live-streaming a walk-through of a recently listed property.
  5. Webinars are a great way to reach untapped prospects. Host them regularly to build a loyal following and invite industry experts so viewers know they can expect valuable insights from you. Since you have total control over content, you are free to pitch your services and your expertise, build your brand, and repurpose content for blog posts.

Finally, remember to only target consumers likely to need you and your products. There are many advertising tools that allow you to target buyers by area, age, income and other demographic segments. So, know your potential clients for optimum targeting and don’t beat yourself up if all isn’t leads don’t explode immediately. Using new strategies for lead generation involves trial and error, so pick your strategies and refine the ones that work best.

Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.

Ready to Get Started?

Share the Secrets

Still Have Questions Or Interested In Learning More? Contact Us Today

"*" indicates required fields

Name*
By continuing I give express permission to Symphony Source, LLC/Espresso Agent to call, email, or text me. We keep your personal information safe.
This field is for validation purposes and should be left unchanged.

RECOMMENED ARTICLES

How an Accountability Partner Can Skyrocket Your Real Estate Business

By Doug Spak | June 29, 2024

“Accountability breeds response-ability.” – Stephen Covey INDEPENDENT CONTRACTORS The allure…

Read More

From Leads to Listings: A Comprehensive Guide for Real Estate Agents

By Doug Spak | June 14, 2024

Regardless of how long you’ve been in the real estate…

Read More

Power Closing in Real Estate Prospecting

By Doug Spak | May 24, 2024

Congratulations! Your real estate prospecting efforts have paid off with…

Read More
Espresso Agent > Blog > Real Estate Lead Generation > A Refresher Course: Lead Gen Strategies

Real Estate Leads                            CRM                               Blog
Expired Listing Leads                     Dialer                             Why Choose Us
FSBO Leads                                      Video Email                  Today's Brew
FRBO Leads                                      Become An Affiliate    Pricing
Real Estate Farming                                                               Login
Pre-forclosure Leads

195 W Main Street American Fork, UT 84003