Espresso Agent Blog
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Real Estate Lead Generation
Script It…Don’t Wing It!
There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…
Read MoreLet’s Discuss Pre-Qualification
We wonder how much time you’ve wasted in your sales career because you didn’t take adequate time to pre-qualify a prospect. Perhaps, in your excitement to move the ball forward on your first call, you failed to ask a few basic questions, the answers to which might have prevented you from going down a terribly…
Read MoreWriting an Effective Expired Listing Letter
Experienced real estate agents understand the unique challenge posed when working with new expired prospects. These homeowners are (rightly so) often frustrated and discouraged. They’ve likely spent months dealing with last-minute, inconvenient showings, any number of open houses and probably a certain number of shifting pricing strategies. And, after all of this “activity,” they have…
Read MoreThink Like a FSBO
Inside the Mind of an FSBO Whether you’re relatively new to real estate sales or have been in the business a long time, if you are NOT mining the rich vein known as For Sale by Owner Leads (FSBO), you’re missing an extraordinary opportunity to drive revenue. In this post, we’ll look at some of…
Read MoreBuild A Successful Lead Follow-Up Strategy
Did you know that 70-75% of all listing appointments are set in a lead follow up call? Which means, you’re potentially leaving a lot of revenue on the table if you don’t have a solid lead follow up plan. Let’s start with defining a lead. Many agents assume that having any contact in a file constitutes…
Read MoreAre You Leveraging the Power of Neighborhood Farming?
So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you’re planning an open house in the coming weeks? The next question is: what can you now do to maximize the revenue-building potential of that listing? The answer, of course, as any top real estate agent…
Read MoreExpired Listings Information Packet
Expired listings represent both a tremendous opportunity and significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to have…
Read MoreGet Your Mind Focused For the 2nd Half of 2020
Hopefully you saw our RECENT POST on taking the time to do a thorough mid-year review. We covered the basics, such as reviewing your annual goals and assessing where you stand relative to reaching those goals. And, of course, if you are not on track to reach those goals, what adjustments do you need to…
Read MoreListing Presentation Pitfalls You’ll Want to Avoid
There’s nothing quite like the feeling of having your endless hours of phone calls payoff with a prospect agreeing to meet you for a listing presentation. Once you’ve made it to this stage, you can feel pretty confident that you’re a solid step closer to a transaction. And transactions are the name of the game.…
Read MoreIt’s Time For Your Mid-Year Review
It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…
Read MoreTake A Sabbatical-You’ve Earned It
Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…
Read MoreZoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
Read MoreCustomer Service 101
In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
Read MoreLeadership Rules
Today, we’re going to discuss leadership. If you manage a team, regardless of its size, you know the challenge of being an effective leader. Many people assume that leaders are born with those natural skills. Think again. You have to learn how to be an effective leader. And the lessons aren’t always easy ones. And,…
Read MoreThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
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