Espresso Agent Blog
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Real Estate Lead Generation
Can You Create Leads from LinkedIn Platform for Real Estate?
LinkedIn is one of the massively populated social media platforms where job seekers are always looking for good opportunities in the corporate sphere. However, it is often overlooked as a place that can provide you with potential leads for business opportunities like real estate. We often ask ourselves is it worth the effort to create…
Read MoreProspecting Tips Using NLP
When it comes to real estate prospecting, one of the biggest challenges for any agent is to keep the conversation moving in a positive direction. It’s not always easy to get the person on the other end of the phone, for example, to say yes to your request for a meeting. Or, to get a…
Read MoreA HOT Lead Generation Strategy
In today’s post we want to discuss a real estate lead generation strategy that some top producing agents use with great success. It’s an idea that requires a minimal investment of your time, but one that can pay huge dividends if you stick to the strategy. 15 MINUTE HOT SOMEBODIES Perhaps you’ve heard of this…
Read MoreReal Estate Lead Generation Strategies
If you follow this blog you know that we are dogged in our belief that best path for long-term financial success in real estate is to be a listing agent. In general, listing agents earn more money, and tend to work fewer hours than buyer’s agents (this is especially important if you love your weekends!).…
Read MoreHow To Optimize Your Real Estate Website For Lead Generation?
Real estate websites must be optimized for lead generation in order to maximize the success of a business’s online presence. With an effective website, businesses can increase their customer reach and engagement with potential customers. Through optimizing a real estate website for lead generation, businesses will have access to new leads and the ability to…
Read MoreReal Estate Prospecting Strategies
Those of us in the real estate profession have chosen the field for differing reasons. Some of us love the hyper-competitive nature of our industry. Some entered real estate because they were drawn to the idea of helping others who are making major life decisions, of which buying or selling a home are at the…
Read MoreStart 2023 STRONG on New Year’s Day
We hope you’ve had a great 2022, and are ready for immense success in the coming year. Whether you’re a seasoned real estate veteran or relatively new to the business, you are aware that one of, if not THE best sources of short-term revenue is prospecting expired listings. And if you understand the value of…
Read MoreGenerating Leads over the Phone
In today’s guest post, Mike and Mary Pallin of The Floyd Wickman Team share their insights on how to master phone prospecting as a way to generate leads and control your income. If you develop the skill of effectively generating leads via telephone, you can control your income. If you want to generate more income,…
Read MoreReal Estate Prospecting Starts with Mindset
One of the biggest challenges for any real estate agent is rising above the fears and insecurities that come with lead generation and prospecting. That’s why we’ve devoted a lot of space in this blog to working on your mental game. For example, dealing with objections and handling call reluctance are two themes we’ve written…
Read MoreFinding a Real Estate Accountability Partner
Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…
Read MoreBusiness Planning Real Estate 2023
We’re now in the first week of Q4, and thought this is the perfect time to look ahead, and consider your business plan for 2023. But before we get to 2023, STOP!! If you’re like many real estate agents, you might put yourself into “cruise control” as you enter this final quarter. After all, you…
Read MoreReal Estate Value Proposition in 3 Steps
Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. WHAT IS A REAL ESTATE VALUE PROPOSITION Simply put, a real estate value proposition is a statement that helps prospective…
Read MoreThink Production for Real Estate Success
Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…
Read MoreReal Estate Lead Generation is About Mindset
As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…
Read MoreGreat Questions are the Key to Successful Follow-Up
Perhaps you’ve heard this stat regarding real estate prospecting: more than 70% of real estate listings happen after the first contact. In that post, we discussed the importance of dedicated, persistent follow-up until you secure that listing presentation. And for many, the key to successful follow-up is knowing how to ask the right questions, WHY…
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