Espresso Agent Blog
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Real Estate Lead Generation
Real Estate Value Proposition in 3 Steps
Do you know your real estate value proposition? If you don’t, or you’re not sure, this post will provide you with the necessary tips to bring your value proposition to life, and energize your business. WHAT IS A REAL ESTATE VALUE PROPOSITION Simply put, a real estate value proposition is a statement that helps prospective…
Read MoreThink Production for Real Estate Success
Regardless of how long you’ve been in the real estate business, you’ve probably heard the term “production” thrown around. Real estate production is all about the time, energy, and focus you put toward your business goals. Production-focused real estate agents do not wait for business to come to them. Instead, they are proactive, using an…
Read MoreReal Estate Lead Generation is About Mindset
As we often discuss in this blog, real estate lead generation is the key to success in our industry. But real estate lead generation, even for the top performing agents, is not a natural process. Prospecting requires commitment, dedication and, above all, focus. If you don’t have the right mindset when you start your lead…
Read MoreGreat Questions are the Key to Successful Follow-Up
Perhaps you’ve heard this stat regarding real estate prospecting: more than 70% of real estate listings happen after the first contact. In that post, we discussed the importance of dedicated, persistent follow-up until you secure that listing presentation. And for many, the key to successful follow-up is knowing how to ask the right questions, WHY…
Read MoreTips to Help You Be a Power Closer!
Your prospecting efforts have paid off with a listing presentation. Your listing presentation looks great, covering the essentials clearly and concisely. And the prospect seems to be engaged in what you have to say. The question now is: are you ready to close? For many agents, making the close can be challenging because they don’t…
Read MoreHow To Find a Pre-Foreclosure Home
Many top-performing real estate agents have had success in moving homes that were on the brink of foreclosure. The challenge, of course, is knowing how to find a pre-foreclosure home. It’s important to remember that homeowners whose properties have been identified as Pre-Foreclosure may be open to selling their home in advance of actual foreclosure…
Read More4 Tips to Diffuse a Negative Client
Anger. Annoyance. Frustration. Cynicism. If you’re in sales long enough, you will likely experience any number of negative responses from clients. It comes with the territory. If you’re like many people, facing negative clients can be challenging and draining. And for a real estate agent, the ability to handle negative clients can be the difference…
Read MoreNEW Real Estate Agent Goals
If you’re new to real estate, congratulations on making the leap. You’re in an industry that offers you the opportunity to earn a tremendous amount of money. At the same time, you can enjoy the independence of working for yourself. But you also need to be realistic. Real estate is a very difficult business. The…
Read More7 Tips to Build a Production Mindset
Top-performing real estate agents know that they are in the “production business.” What do we mean by production? It’s simple: production refers to any and all activities that can be tied to building greater revenue. So, production-focused (obsessed?) real estate agents are constantly involved in: Lead generation Lead follow up Pre-qualifying Roleplay/practice Handling objections Production-driven…
Read MoreA FSBO Refresher
For Sale by Owner listings continue to be an excellent source of revenue for agents. Today we’ll take a look at FSBO strategy from two angles. First, how experienced agents look at FSBOs. And second, how new agents should approach FSBOs. EXPERIENCED AGENTS AND FSBOs Experienced pros understand that FSBOs are motivated to sell, yet…
Read More9 Tips for Maximum Productivity
Top-performing real estate agents typically spend about 70% of their time on production-focused activities, most notably: new business prospecting, lead follow-up to secure appointments, and listing presentations. The remainder of their time is devoted to administrative activities, managing teams, and problem-solving. To be successful in real estate, you need to be committed to improving your…
Read MoreEmbrace Change With These 10 Tips
We all know it: change is difficult! It’s much easier to stick with the familiar and comfortable than to put ourselves out there and risk taking a chance at something new. Human beings are hard-wired for safety. This predilection for staying safe might explain why less than 5% of real estate agents across the country…
Read MoreHere’s Why You Need an Accountability Partner
Regular readers of this blog know that we tend to pound away at some basic tenets for success in real estate, including: Importance of phone prospecting on a regularly-scheduled basis (i.e. daily). Investing in yourself; for example, using a lead gen/CRM software system such as Espresso Agent Embrace the value of paid coaching advice Another…
Read MoreBe Fanatical about Follow-Up
Here’s a fact worth remembering: MORE BUSINESS IS LOST from a lack of lead follow-up, than from a lack of prospecting? Yes, top-performing real estate agents get between 70-80% of their listing appointments as a result of their persistent follow-up efforts. Here’s what’s really amazing: about half of all agents don’t even follow up with…
Read More7 Tips for Better Sales in 2022
Happy New Year. Are you ready to make 2022 your best year EVER? Whether or not you met your goals in 2021 (and especially if you didn’t), this is the perfect time to take a deep breath, recalibrate and get your head in the 2022 game ahead. As with anything in life, the basics matter.…
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