Espresso Agent Blog
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Agent Success Mindset and Productivity
Beating Call Reluctance: 2nd Part
In last week’s post, we covered the basics of call reluctance: the reasons why we get it, and the signs we are struggling with call reluctance. Fear is a major factor leading to call reluctance. Fear gets stirred up when we dread some future activity and our initial response is to run for cover, or…
Read MoreBeating Call Reluctance: Part 1
Regardless of how long you’ve been in the real estate business, you’re familiar with a few basic characteristics common to top performing agents: They focus on listings as their primary source of revenue-generation. They tend to be “listing agents.” They are almost obsessive about routine, especially morning phone-prospecting. This is the first of a two-part…
Read MoreDo These 8 Things…and Win!
What’s the difference between top performers and the rest of the pack? You might think that they have something special-some unique talent or instinct that separates them from everyone else. Plus, maybe, an inordinate amount of luck. Perhaps those variables can be used to explain away the difference between high achievers and the average professional. …
Read MoreStart Your Day with a Workout
We’ve often discussed the importance of routine in this blog. Top performing agents often cite their adherence to a strict daily routine as the key to their success. Of course, everyone’s routine will be different. Some start the day in quiet solitude, perhaps reading or with meditation to prepare themselves for the challenges ahead. Many…
Read MoreLet’s Discuss Pre-Qualification
We wonder how much time you’ve wasted in your sales career because you didn’t take adequate time to pre-qualify a prospect. Perhaps, in your excitement to move the ball forward on your first call, you failed to ask a few basic questions, the answers to which might have prevented you from going down a terribly…
Read MoreGet Your Mind Focused For the 2nd Half of 2020
Hopefully you saw our RECENT POST on taking the time to do a thorough mid-year review. We covered the basics, such as reviewing your annual goals and assessing where you stand relative to reaching those goals. And, of course, if you are not on track to reach those goals, what adjustments do you need to…
Read MoreAdd More Hours to your Day
“There just aren’t enough hours in the day.” Surely, you’ve said this at some point, when deadlines were looming and your frustration was mounting. But the reality is, there are enough hours in the day. The problem might be you aren’t using your hours as efficiently as you could. According to a recent post on…
Read MoreIt’s Time For Your Mid-Year Review
It’s the time of year when real estate agents look back on the first six months of the year. How well have you performed relative to your in-going business objectives? Have you stuck to your prospecting program? Are you on-track to meet your transaction goal? Have you maximized the power of your Espresso Agent CRM…
Read MoreTake A Sabbatical-You’ve Earned It
Real estate is the domain of highly-driven, internally-motivated, often Type-A personalities. The most successful agents are powered by long-standing routines. Some rely on daily role-playing sessions with like-minded peers. Others stick to a schedule that has them on the phone during the same hours every day, prospecting expireds or FSBOs through their Espresso Agent CRM…
Read MoreZoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
Read MoreCustomer Service 101
In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
Read MoreLeadership Rules
Today, we’re going to discuss leadership. If you manage a team, regardless of its size, you know the challenge of being an effective leader. Many people assume that leaders are born with those natural skills. Think again. You have to learn how to be an effective leader. And the lessons aren’t always easy ones. And,…
Read MoreThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
Read MoreLearn How to Pace Yourself
Surely you’ve heard of the old axiom: “It’s a marathon, not a sprint.” Training for a marathon requires a strategy. You can burn out if you train too hard too soon. By the same token, if you wait until the last minute to start training, you won’t have the endurance needed to complete the 26…
Read MorePut a Face to a Name: Video Email Options for Real Estate Agents
How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected. Our new-found obsession with…
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