Espresso Agent Blog
Your Real Estate Lead Generation Resource
Agent Success Mindset and Productivity
The Marketing Journey: Part 2-Marketing Objectives
Real Estate Marketing Objectives In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year…
Read MoreThe Marketing Journey: Part 1-Business Objectives
Real Estate Business Objectives Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent…
Read MoreHow To Build A Strong Real Estate Marketing Plan
A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the past 12…
Read MoreWhy Real Estate Agents Need a CRM System
Why use a CRM for Real Estate? Lead generation is the lifeblood of any successful real estate agent’s career, so let’s be blunt: if you think managing those vital resources with Excel, Outlook, or Word is the way to go, you’re doing yourself and your business a disservice. With technology rapidly proliferating, there’s no reason…
Read More6 Ways To Prevent Rejection From Bringing You Down
Rejection is as much a part of sales as cold-calling: even the best agent doesn’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that goes along with rejection and getting back on the proverbial horse. But how? Expect rejection. It’s a part of the business, so…
Read More6 Reasons Why You Should Be Blogging
If you have a website, the odds are it includes a blog. The odds are equally as good that the blog is not being updated as frequently as it should (if at all). Blogs are one of those “checklist” items for many businesses. Perhaps you read at some point how important a blog is and…
Read More5 Steps To Becoming An Awesome Morning Person
Are you one of those agents who always say: “I am definitely not a morning person?” Do you “burn the candle” at both ends and always finding yourself dragging throughout most of the day? Do you find it hard to focus on important tasks, especially around 2PM? Do you pound that snooze button every morning…
Read More