Espresso Agent Blog
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Agent Success Mindset and Productivity
Nurturing Referrals
Nurturing Real Estate Referrals Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate. Despite that, few professionals receive enough training and guidance on nurturing and…
Read MoreLearn How to Lighten Up
Life is serious. We have children to raise and bills to pay. Jobs to get to and cars that break down along the way. Plus, many of us were raised by parents who assured us we would rue the day we became adults and to enjoy our youth as long as possible because worry lay…
Read More5 Steps to Fearless Selling
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac…
Read MoreMindfulness and Work-Life Balance
You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…
Read MoreOn Leadership
You’ve made it! You’re one of the select few real estate agents who put in the hours, worked the phones and used the right tools (yes, Espresso Agent for the really successful!!) to outperform your peers. You had the gift, that special (some might say fearless) quality that drove you to success. Your book of…
Read MoreSuccess Starts in the Morning
Real estate prospecting is challenging and can also be stressful for agents regardless of how long you’ve been in the business. For many top agents, the success of their real estate prospecting efforts often begins with how they start their day. “Morning is an important time of day because how you spend your morning can…
Read MoreThe Importance of Effective Business Writing
Those long, agonizing days in English composition class may be a distant memory but that doesn’t mean you don’t need to continue to hone your writing skills. Effective business writing is essential to a successful business: the corollary is that poor or ineffective writing skills can cost you money if clients don’t understand the message…
Read MoreA Refresher Course in Time Management
Some experts say time management is the ‘mother of all business skills.’ Knowing what items to prioritize and how to get the most amount of productive work into the workday cannot be underestimated. Yet many people feel constantly stressed and run late, the latter of which can be a deal killer in the real estate…
Read MoreNobody Likes an Office Whiner
We’ve all been there: smack talking our boss with co-workers over a drink, rolling our eyes at high maintenance clients, or even complaining about the quality of office coffee. Call it venting if you will, but the old-school term for constant complaining in the workplace is whining. And much like eating too many doughnuts or…
Read MoreLead Generation and the Power of Mindset
Lead generation excellence separates the good from the great real estate agents. In fact, it’s probably not a stretch to assume that the top 1% of the 1 million plus agents got there because of powerful lead generation habits. Espresso Agent has identified a number of intangibles that drive super agents: Great sellers exhibit high levels…
Read More5 Steps to Maximize Your Productivity
Real estate agents are always looking for an edge, some way to enhance their productivity and effectiveness. But often, they can feel overwhelmed with to-do lists that seem to grow exponentially, obscuring any sense that important things are getting accomplished. We suggest you consider these five steps to improve your productivity: TRACK TIME SPENT ON…
Read MoreMindfully Driven to Succeed
If you’re playing at the top end of the real estate game, you know the pressure to perform can be relentless. Regardless of how successful you may be, the stress can wear you down over time. With Espresso Agent, you have a superior CRM system that can make your job easier. In today’s post, we’re…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read MoreMaintain a Success Mentality
Regardless of how good you are with the fundamentals (i.e. power dialing, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. 1. YOU ARE…
Read MoreThe Marketing Journey: Part 4-Communication Strategies
Real Estate Communication Strategies In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further…
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