Espresso Agent Blog
Your Real Estate Lead Generation Resource

How to Get Courage to Dial

Headset on desk

Perhaps you’ve noticed: America is awash in fear.  And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pandemic. It cuts to the core of our need for control and security. If you’re a real estate agent, it’s possible your fear is compounded by the belief that nobody, absolutely nobody, would…

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Self-Discipline Leads to Excellent Results

Young woman in front of glass window with post its

“With self-discipline, most anything is possible,” said Theodore Roosevelt, one of America’s great and arguably most motivational presidents. He had a good point. In fact, there’s a reason a simple Google search of quotes about self-discipline turn up hundreds. By now, we surely know that while talent is a bonus, it’s for nothing if we…

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A Little Bit of Thank You Goes a Long Way

Portrait of successful businesswoman standing with arms crossed at the office

Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…

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Universal Rules for Success

Five stars graphic with hand

Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you follow diligently,…

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Adding Production To Your Business

people planning floor plan together

There’s nothing like the feeling of signing a listing – it never gets old. Even better than that, however, is being able to score multiple listings in a single week. There’s no better way to see a dramatic increase in business, but for many agents, making the jump to more than one listing a week…

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Loving Monday: How to Start Your Week Off Right

Do it now notebook graphic

Many a song has been written about time managemeny and, in particular, how much we dislike Mondays. “Every other day of the week is fine, yeah  . . .  can’t trust that day,” sang the Mamas and the Papas in the 1960s, while the Bangles recorded “Manic Monday” in 1986 about the stress of starting…

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Be the Best Professional You can Be

real estate agent showing house

Look up the definition of professional and you’ll find the following: “A person engaged or qualified in a profession,” and “relating to or connecting with a profession.” With all due respect to Meriam-Webster’s Dictionary, those phrases don’t tell us much. As a young adult starting in business, the word ‘professional’ may have conjured thoughts of…

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Year End Wrap: Assessing Your Business

business man relaxing in the open air

Another year draws to a close, and in the last couple of months, you’ve doubtless been focused on closing transactions and, hopefully, writing your 2020 business plan. But, developing an attainable plan for the coming year means reflecting on the past year, and not just on the numbers side. Successful entrepreneurs analyze their accomplishments and…

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Empower Your Brand Through Social Media

Thumb up representing social network logo above the word like

Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…

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How Humor Can Make You a Real Estate Star

Businesswoman lying on dry leaves and working on a laptop

In a serious world, humor does a great deal to defuse tense situations and lighten conversations with people we have just met, as demonstrated by countless common phrases referring to it. Laughter is the best medicine, we are often told.  A poem by Ella Wheeler Wilcox begins, “Laugh and the world laughs with you; weep…

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Year End Planning: How To Finish Strong

Desk with notepads and pens

A couple of months ago, we addressed the need for solid year end planning. With November here and the holidays around the corner, we take another look at how you plan to finish the year strongly. Real estate is a cyclical business and traditionally, this time of year is a high point for retail sales…

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Adapt Don’t React

Portrait of smiling young woman standing on stairs

To be able to adapt is to recognize that the only thing we can count on in life is change. Markets change and the economy changes. Our colleagues change firms, technology evolves and of course, clients can – and do – change their minds. We often have little to no control over these changes, but…

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How Failure Makes Us Stronger

Illustrated man with headache

Boy, if there’s one thing we don’t like to think about, much less speak of aloud, it’s failure. Nothing strikes fear into the hearts of ambitious and outgoing agents like the ‘F’ word. As much as it pains us to think of it, failure is an inevitable part of life. Even the world’s greatest successes…

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Likability and Client Good Will

Handshake

The late comedian Mort Sahl had an expression he employed most frequently to poke fun at President Richard Nixon: “Would you be a used car from this man?” The implication was that Nixon wasn’t likable or trustworthy enough to buy a car from, despite his two elections to the Presidency. Take the politics out, look…

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Self Assessment-Strengths and Weaknesses

Smiling Real Estate Agent with New Homeowners

Each of us have our strong suits, those qualities that enable us to own a room and close a sale.But, just as every action has an equal and opposite reaction, we each also have qualities on which we could work to strengthen and improve. Self-assessment, the ability to objectively look at our strengths and weaknesses,…

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