Espresso Agent Blog
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Agent Success Mindset and Productivity
Embrace Rejection with These 8 Tips
The biggest challenge for any sales professional, especially real estate agents who are active phone prospectors, is dealing with rejection: NO! I’m not interested! I have an agent! Etc. Etc. Nobody likes rejection, but there is no way to get around in our hyper-competitive industry. The key to dealing with rejection, then, is to embrace…
Read More6 Characteristics of a Top Performer
Highly successful business professionals, especially top-performing real estate professionals, tend to share a number of distinct personality or character, traits. These qualities are innate for some, but others need to analyze and cultivate these qualities on their journey toward success. We’ve identified six personality traits that define high-performing, driven professionals: Living the Dream: In general,…
Read MoreMaintaining Your Perspective Tips
“If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too” From “IF” Rudyard Kipling Kipling’s iconic poem is about the importance of maintaining our perspective, regardless of…
Read MoreHow to Close with Confidence
One of the biggest challenges for many real estate professionals is closing the deal. There is a certain discomfort that often comes with “making the ask,” and it can be easy to slip into avoidance of such discomfort. Sometimes it’s difficult to close, even when the prospect is sending us signals that they are ready…
Read MoreMinimize Distractions, Maximize Success
You don’t have to be in this business very long to know that focus is critical to long-term success. For many real estate agents, focus, staying on task, comes easy. But we’re all built differently, especially when it comes to staying focused. There seems to be no limit to the amount of external stimuli that…
Read MoreSuccess Begins with Your Business Plan
Did you know that, according to the NAR, 87% of all new agents fail within five years? While there are myriad reasons to account for the success of the remaining 13%, a common thread among them is a focus on business planning. Does having a written business plan ensure success? Not for everyone, but, to…
Read MoreA Healthier, More Successful 2021
We focus a lot of energy in this blog on sharing strategies to maximize your performance as a real estate agent. But there is, perhaps, no more important strategy for success than taking care of your physical, mental and spiritual health. In that spirit, we close 2020 with a few tips on how to live…
Read More6 Strategies for Starting the New Year STRONG!
As the clock winds down on 2020, it’s time to review our performance for the year, and get our heads into 2021. None of us will soon forget the COVID-ravaged year of 2020. The pandemic disrupted our lives, personally and professionally. But, for many real estate agents, 2020 was a case study in resilience, and…
Read MoreWarm Connections During the Holidays
Real estate agents have different approaches when it comes to end of the year business. Some turn up the heat on prospecting, while others pull back to enjoy the holiday season and prepare for the coming year. Regardless, this is a perfect time to connect with your Sphere of Influence. Last week, we posted Video…
Read MoreVideo Email: Spread Holiday Cheer to your Sphere
Our November 11th post, Successful Selling During the Holidays, highlighted the value of prospecting during November and December. Often considered a “down time” in the industry, we reviewed how it can be anything but down to agents who up their prospecting game during the holidays. And, of course, because of historically low interest rates, most…
Read MoreSuccessful Selling During the Holidays
Nobody wants to sell their home during the holidays! Whether you’ve been in real estate a few years or a few decades, you’ve surely had to contend with homeowners who push back on your prospecting efforts with this handy, little objection. Of course, the holiday season is unlike any other time of the year, which…
Read MoreKnow Your Numbers!
If you’re not the kind of real estate professional who obsesses over the numbers that define your business, maybe it’s time to reconsider. Top performers in our business understand the importance of understanding their business analytics. But we understand that you might be one of those people who never felt comfortable with numbers (“I’m really…
Read MoreFinish Strong in 2020
As of this writing, you have about two months left in 2020. While many real estate agents are now thinking about goals for 2021 (which we’ll cover in a separate post), there is still a lot of revenue to be had in the final two months of this year. Typically, November and December are soft…
Read MoreGet Back on the Bike!
It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, cold truth about the human condition is that our minds can be fickle, and fragile. You can be at the top of your game, then go through a losing streak…
Read MoreYour Value Proposition Matters
There are more than 1.3 million real estate agents in the U.S. In any given year, the median number of transactions among this group of agents is 12! In such a hyper-competitive industry, it takes a special effort to stand out, to differentiate yourself when meeting with a prospect. Why should a homeowner trust their…
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