6 Ways To Prevent Rejection From Bringing You Down

Espresso Agent > Blog > Agent Success Mindset and Productivity > 6 Ways To Prevent Rejection From Bringing You Down
businessman pushing bolder up hill

Rejection is as much a part of sales as cold-calling: even the best agent doesn’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that goes along with rejection and getting back on the proverbial horse. But how?

  • Expect rejection. It’s a part of the business, so expect it and don’t overthink it. One way to help cope with it is to calculate your sales ratio. For instance, you may determine you need to approach 20 prospective clients in order to get one to sign and set your expectations for how many ‘nos’ you are likely to get before reaching ‘yes. Realistic expectations can keep you from getting down on yourself.
  • All rejections aren’t equal. There’s a difference between the cold call prospect who hangs up on you and the prospect who says the time isn’t right. Because someone turns you down once, doesn’t mean there’s no business to be had in the future. Put that prospect in your tickler file, stay in touch, and when they get ready to act, chances are you will get their business.
  • Learn from the experience. Gain all the knowledge you can about why the deal didn’t work. Ask the customer or prospect why they chose not to work with you. Talk with other agents about times they’ve been unsuccessful. Turn rejections into opportunities to learn from experience and hone your skills.
  • It’s not personal. It’s crucial that you not take sales rejection personally. When a prospect chooses not to work with you, many reasons can be at play: maybe their best friend is in real estate, maybe the timing isn’t right, or maybe you caught them in a bad mood. Whatever the reason, it’s not a reflection on you as a person. Shake it off and keep going.
  • Focus on long term goals. One bad day or even a handful of rejections won’t torpedo your long-term mission. Make sure you’ve set long term goals and plans for yourself and stay focused on those, or to use a popular expression, keep your eyes on the prize.
  • Focus on your successes. Every day brings small successes. Some professionals recommend you write down two of three accomplishments daily to keep you motivated and focused on positive action. Remember: if you never get rejected, you probably aren’t pushing outside your comfort zone.

Finally, acknowledge your emotions. Yes, rejection is an expected part of life and particularly in sales-oriented industries likes real estate, but it never feels good. It’s fine to acknowledge it, but don’t let it impact the rest of your day. See it for what it is, and carry on with your mission.

Ready to Get Started?

Share the Secrets

Still Have Questions Or Interested In Learning More? Contact Us Today

"*" indicates required fields

By continuing I give express permission to Symphony Source, LLC/Espresso Agent to call, email, and text me. We keep your personal information safe.
This field is for validation purposes and should be left unchanged.


Buyer broker agreement

Prospecting Real Estate Expired Listing Leads

By Espresso Agent | October 2, 2023

Regular readers of this blog know that we focus on…

Read More
Two birds flying in the sky

The Key to Real Estate Success Might be Empathy

By Espresso Agent | September 18, 2023

In a recent survey of CEOs, more than 80 percent…

Read More

Ego and Real Estate Lead Generation

By Espresso Agent | September 8, 2023

There’s nothing inherently wrong with ego: We all have one,…

Read More
Espresso Agent > Blog > Agent Success Mindset and Productivity > 6 Ways To Prevent Rejection From Bringing You Down

Real Estate Leads                            CRM                               Blog
Expired Listing Leads                     Dialer                             Why Choose Us
FSBO Leads                                      Video Email                  Today's Brew
FRBO Leads                                                                             Pricing
Real Estate Farming                                                               Login
Pre-forclosure Leads

195 W Main Street American Fork, UT 84003