Espresso Agent Blog
Your Real Estate Lead Generation Resource
Lead Generation and the Power of Mindset
Lead generation excellence separates the good from the great real estate agents. In fact, it’s probably not a stretch to assume that the top 1% of the 1 million plus agents got there because of powerful lead generation habits. Espresso Agent has identified a number of intangibles that drive super agents: Great sellers exhibit high levels…
Read More5 Steps to Maximize Your Productivity
Real estate agents are always looking for an edge, some way to enhance their productivity and effectiveness. But often, they can feel overwhelmed with to-do lists that seem to grow exponentially, obscuring any sense that important things are getting accomplished. We suggest you consider these five steps to improve your productivity: TRACK TIME SPENT ON…
Read MoreReal Estate Prospecting: 5 Tips for a More Effective Website Experience
For top agents, real estate prospecting often begins in the morning, probably working the phones. But one thing that is often dismissed when it comes to a holistic approach to real estate prospecting is the value of your website. In fact, it’s not unusual to hear agents bemoaning the fact that they get little value out…
Read MoreMindfully Driven to Succeed
If you’re playing at the top end of the real estate game, you know the pressure to perform can be relentless. Regardless of how successful you may be, the stress can wear you down over time. With Espresso Agent, you have a superior CRM system that can make your job easier. In today’s post, we’re…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read MoreA Strong Team Drives Lead Generation Success
Lead generation is the lifeblood of every successful agent. But you may get to the point where more leads are wearing you out if you’re on your own. Maybe you’re experiencing burn-out? If this is the case, maybe it’s time to begin building a team around you. What’s it take to build a strong team?…
Read MoreReal Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the field?…
Read MoreMaintain a Success Mentality
Regardless of how good you are with the fundamentals (i.e. power dialing, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. 1. YOU ARE…
Read MoreReal Estate Website Best Practices
Having a website isn’t optional: to be considered a reputable broker, much less a successful one, it’s a must. But if you look at the variety of websites agents market, it can be confusing. How useful are client testimonials? How many pages should your site be? How easy is it for prospective clients to find…
Read MoreThe Marketing Journey: Part 6-Putting It All Together
A Complete Real Estate Marketing Strategy Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects.…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
Real Estate Personal Branding In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of…
Read MoreThe Marketing Journey: Part 4-Communication Strategies
Real Estate Communication Strategies In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further…
Read MoreThe Marketing Journey: Part 3-Communication Objectives
Real Estate Communication Objectives In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we…
Read MoreThe Marketing Journey: Part 2-Marketing Objectives
Real Estate Marketing Objectives In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year…
Read MoreThe Marketing Journey: Part 1-Business Objectives
Real Estate Business Objectives Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent…
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