Espresso Agent Blog
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Real Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the field?…
Read MoreMaintain a Success Mentality
Regardless of how good you are with the fundamentals (i.e. power dialing, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. 1. YOU ARE…
Read MoreReal Estate Website Best Practices
Having a website isn’t optional: to be considered a reputable broker, much less a successful one, it’s a must. But if you look at the variety of websites agents market, it can be confusing. How useful are client testimonials? How many pages should your site be? How easy is it for prospective clients to find…
Read MoreThe Marketing Journey: Part 6-Putting It All Together
A Complete Real Estate Marketing Strategy Now it’s time for the fun stuff! The first five posts in this series were devoted to the stuff to which people pay little or no attention: business goals translated into marketing strategy, translated to communication strategy, translated to your brand idea, or the story you will tell prospects.…
Read MoreThe Marketing Journey: Part 5-Telling Your Story
Real Estate Personal Branding In today’s post, we build upon the message from Post 4 of this series which focused on Communication Strategies. Now we are into the mean of the marketing journey and that is: defining your brand idea or, more accurately, your brand story. It might help, however, to revisit the notion of…
Read MoreThe Marketing Journey: Part 4-Communication Strategies
Real Estate Communication Strategies In our previous post, we discussed the relationship of communication objectives to your overall business goals. We outlined examples of common communication objectives, such as: Create advocates by speaking to someone’s passion Inciting interest in your business Encouraging curiosity about what you have to say We took this a step further…
Read MoreThe Marketing Journey: Part 3-Communication Objectives
Real Estate Communication Objectives In the first two posts of this 6-part series, we discussed: The importance of setting S.M.A.R.T. business objectives (specific, measurable, actionable, realistic, time-bound) as a prelude to developing a personal brand marketing program. Defining what role marketing will play in the process of achieving your business objectives. With today’s post, we…
Read MoreThe Marketing Journey: Part 2-Marketing Objectives
Real Estate Marketing Objectives In the first post of this six-part series on defining the marketing journey, we discussed the importance of setting clear business objectives using the S.M.A.R.T. approach: specific, measurable, actionable, relevant and time-bound. For real estate agents, it’s most likely your business goals are defined in terms of closed transactions from year…
Read MoreThe Marketing Journey: Part 1-Business Objectives
Real Estate Business Objectives Brand marketing is often a mystery to many small business owners. This is particularly true for real estate agents who seem to believe that “selling harder” is always the answer to success. To be sure, nobody discounts the value of selling harder, using advanced technology such as Vulcan 7 or Espresso Agent…
Read MoreHow To Build A Strong Real Estate Marketing Plan
A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the past 12…
Read MoreWhy Real Estate Agents Need a CRM System
Why use a CRM for Real Estate? Lead generation is the lifeblood of any successful real estate agent’s career, so let’s be blunt: if you think managing those vital resources with Excel, Outlook, or Word is the way to go, you’re doing yourself and your business a disservice. With technology rapidly proliferating, there’s no reason…
Read More6 Ways To Prevent Rejection From Bringing You Down
Rejection is as much a part of sales as cold-calling: even the best agent doesn’t win every client or close every deal. The key to remaining successful is overcoming the negative feelings that goes along with rejection and getting back on the proverbial horse. But how? Expect rejection. It’s a part of the business, so…
Read MoreReal Estate Prospecting Redefined with IPing
Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing. If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing (edit: also check out GeoSearch…
Read More6 Reasons Why You Should Be Blogging
If you have a website, the odds are it includes a blog. The odds are equally as good that the blog is not being updated as frequently as it should (if at all). Blogs are one of those “checklist” items for many businesses. Perhaps you read at some point how important a blog is and…
Read More5 Steps To Becoming An Awesome Morning Person
Are you one of those agents who always say: “I am definitely not a morning person?” Do you “burn the candle” at both ends and always finding yourself dragging throughout most of the day? Do you find it hard to focus on important tasks, especially around 2PM? Do you pound that snooze button every morning…
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