Espresso Agent Blog
Your Real Estate Lead Generation Resource
Mindfulness and Work-Life Balance
You may be noticing more news articles and blog posts on work-life balance, but that’s no surprise: technology, for all its advantages, encourages multitasking and gives us the notion we can manage more than one task at a time competently. In fact, research shows most of us only pay attention about 47 percent of the…
Read MoreUnravel the Myths of CRM
Customer Relation Management (CRM) systems may be THE most misunderstood tool in any real estate agent’s toolkit. From the mundane – they’re too expensive! – to the weird – conspiracy theory: you’re being spied on! – myths about these super-useful systems abound. We ’re here to bust the myths and give you a couple of…
Read MoreOn Leadership
You’ve made it! You’re one of the select few real estate agents who put in the hours, worked the phones and used the right tools (yes, Espresso Agent for the really successful!!) to outperform your peers. You had the gift, that special (some might say fearless) quality that drove you to success. Your book of…
Read MoreSuccess Starts in the Morning
Real estate prospecting is challenging and can also be stressful for agents regardless of how long you’ve been in the business. For many top agents, the success of their real estate prospecting efforts often begins with how they start their day. “Morning is an important time of day because how you spend your morning can…
Read MoreIs Your Website Converting?
No matter how pretty your website may be, it’s not really working for you if it’s not converting visitors into prospects or leads. Let’s take a look at the key elements you can’t do without on your site. IDX Integration. To keep buyers coming to your site, you need to ensure they can see every…
Read MoreHave You Developed Your Personal Brand?
A “brand’ is defined by Business Dictionary as a unique design, symbol, words, or combination that identifies a product and differentiates it from its competitors, becoming over time, associated with credibility. Personal branding is no different, but to put it more simply, it’s the means by which people remember you. In the crowded real estate…
Read MoreThe Importance of Effective Business Writing
Those long, agonizing days in English composition class may be a distant memory but that doesn’t mean you don’t need to continue to hone your writing skills. Effective business writing is essential to a successful business: the corollary is that poor or ineffective writing skills can cost you money if clients don’t understand the message…
Read More4 Steps To Creating a Powerful Sales Team
When you’ve reached the enviable point in your real estate career at which you have more leads than you can efficiently manage, the time has come to consider building a team. The benefits of having team members are numerous: for starters, someone is always available to work with clients. Team members can motivate and push…
Read More6 Steps To Better Interior Images
We all know curb appeal is essential to marketing properties, and in today’s high-tech age, that doesn’t even mean an in-person look-see. Now, most buyers are reviewing potential homes online and judging whether they want to see a property based on photos, or “pix appeal”. No matter what your property looks like in person, without…
Read MoreWho Is Holding You Accountable?
Peer pressure is a powerful thing. Many of us are willing to hit the snooze alarm and skip our morning exercise ritual – unless we have a friend expecting us to meet him or her. Knowing they await, we heave ourselves up and it’s off to the gym we go. Being connected to someone who…
Read MoreEverything You Need To Know About the Do-Not-Call Registry
The National Do-Not-Call Registry aims to protect consumers from unwanted phone solicitations. These calls typically rank among the top consumer complaints to the FCC. While the registry has been around for over a decade, many still don’t entirely understand how it works or what it can do. That includes consumers, of course, as well as…
Read MoreGet Focused on Lead Generation
As a successful real estate agent, you have more on your plate than the average person, especially if you lead a successful team. Every day you deal with myriad closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. We can’t forget lead generation, the lifeblood of top agents.…
Read MoreReal Estate CRM and the Power of Video Email
In a recent book on the power of video in today’s marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate: Some might dismiss this such a claim. But with video consumption…
Read MoreFSBO Leads: Create Your Story to Close the Deal
FSBO (For Sale By Owner) statistics are probably familiar to you if you’ve been in the real estate business long enough Nearly 9 out of 10 homeowners fail when trying to sell their own home. Wanting to pocket the commission, they go into the process thinking a sign in the front yard is all it…
Read MoreA Refresher Course in Time Management
Some experts say time management is the ‘mother of all business skills.’ Knowing what items to prioritize and how to get the most amount of productive work into the workday cannot be underestimated. Yet many people feel constantly stressed and run late, the latter of which can be a deal killer in the real estate…
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