Real Estate Prospecting Redefined with IPing

Espresso Agent > Blog > Expired Listings > Real Estate Prospecting Redefined with IPing
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Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing.

If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing (edit: also check out GeoSearch and EverybodyAnswers). IPing offers a simple, but powerful way to connect with prospects across channels and devices-reaching then with one-to-one messages at scale.

WHAT IS IPING?

IPing can best be described as “digital door knocking.”

IPing works off of a unique series of technologies, designed to connect a prospects street address with at least one IP address in that home. The program then targets consumers online using banners ads with calls-to-action designed to secure leads. For an agent, IPing provides targeting accuracy and brand value at a fraction of the costs of traditional farming methods such as postcard mailers.

HOW DOES IPING WORK?

IPing is a simple, user-friendly platform designed with your busy schedule in mind. Here’s how it works:

  1. The agent provides RAD with a minimum list of 3,000 homeowner addresses, up to as many as 5,000.
  2. RAD scrubs the list to match the physical address to the computer’s IP address at that home. At a minimum, IPing matches 50% of those provided addresses.
  3. Agents log into their IPing dashboard to upload ad details in a simple to use the template.
  4. IPing translates your details into five standard digital display ad units.
  5. The campaign launches upon ad approval, and the agent’s banner ads appear on top apps.
  6. RAD provides on-going analytics reports; tracking delivery and clicks.

CUSTOM CREATIVE

Agents can use standard creative templates or work with RAD’s content team to develop customized creative units with a variety of calls-to-action.

COST AND DELIVERY

The minimum investment for IPIng is $1,947, which delivers:

  • 3-month campaign
  • More than 65,000 brand impressions

REPORTING AND ANALYTICS

IPing agents receive weekly reports, tracking the following data by ad unit:

  • Total impressions served
  • Clicks
  • Click through rate

Here’s what’s notable about IPing: dollar for dollar, it will connect you to 30 homes for the cost of sending a single farming postcard.

If you’re looking to build your personal brand and enhance your real estate prospecting efforts at the same time, check out IPing.

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