Espresso Agent Blog
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For Sale by Owner Leads | FSBO Leads
Are You a Driven Pro?
Highly successful real estate professionals, no matter the geographic market in which they operate, be they in commercial or residential real estate, tend to share many of the same qualities. To a lucky few, these qualities are innate, but most achieve success by carefully analyzing these qualities and cultivating them. We’ve identified six qualities/personality characteristics…
Read MoreLeveraging Social Media for More Leads
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users. But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook…
Read MoreE-Mail Marketing: The Importance of Opt-In
Generating E-Mail Opt-Ins Spam. Once it evoked images of kitschy, canned, spiced ham, but we all know what it means now: unwanted emails that clog our boxes and force us to delete daily or spend time unsubscribing. Of course, you think your e-mail campaigns are compelling but not everyone whose address you acquire is going…
Read MoreE-Mail Marketing Best Practices
Tips for Email Marketing Success E-mail marketing has become one of the most basic tools in any agent’s tool kit, and while it’s simple to do, it’s not always easy to do it well or even correctly. As with all business practices, there are steps you can take that ensure you don’t run afoul of…
Read MoreEverything You Need To Know About the Do-Not-Call Registry
The National Do-Not-Call Registry aims to protect consumers from unwanted phone solicitations. These calls typically rank among the top consumer complaints to the FCC. While the registry has been around for over a decade, many still don’t entirely understand how it works or what it can do. That includes consumers, of course, as well as…
Read MoreReal Estate Prospecting: 5 Tips for a More Effective Website Experience
For top agents, real estate prospecting often begins in the morning, probably working the phones. But one thing that is often dismissed when it comes to a holistic approach to real estate prospecting is the value of your website. In fact, it’s not unusual to hear agents bemoaning the fact that they get little value out…
Read MoreReal Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the field?…
Read MoreReal Estate Prospecting Redefined with IPing
Neighborhood farming is still one of the most effective strategies for real estate prospecting. Unfortunately, despite advances in technology, most agents farm with traditional “one-size-fits-all” techniques, notably direct mail postcards, flyers and door-to-door canvassing. If you’re looking for a more advanced way to farm neighborhoods, you should check out IPing (edit: also check out GeoSearch…
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