Working with FSBOs in a Seller’s Market

Many top real estate performers focus heavily, if not exclusively, on prospecting For Sale By Owner (FSBO) homeowners. In fact, we’ve written a number of posts on working with FSBOs, two of the most notable being:
FSBOs indeed can be a rich source of revenue. However, one of the big challenges agents face when prospecting FSBOs is how to overcome objections during a seller’s market. It’s natural for a homeowner to believe they’ll have no problem selling their property for top dollar when houses are selling the moment they hit the market. And, often, with multiple offers.
Recently, the website Keeping Current Matters posted an excellent article on how to work with FSBOs in a seller’s market. The focus, of which, is to remind FSBOs of the value they will ultimately get by working with a real estate professional, as highlighted in the chart below:
Check out the post here DON’T SELL YOU YOUR OWN JUST BECAUSE IT’S A SELLER’S MARKET
And, if you’d like to learn how Espresso Agent can help drive your FSBO prospecting efforts, CLICK HERE.
RECOMMENED ARTICLES
The Key to Real Estate Success Might be Empathy
In a recent survey of CEOs, more than 80 percent…
Read MoreEgo and Real Estate Lead Generation
There’s nothing inherently wrong with ego: We all have one,…
Read MoreHow to Lead Generate in Real Estate
The cornerstone to a successful career in our industry is…
Read More