Espresso Agent Blog
Your Real Estate Lead Generation Resource
Get Back on the Bike!
It doesn’t matter how successful you’ve been, or how long you’ve been selling real estate or how many transactions you had last year. The hard, cold truth about the human condition is that our minds can be fickle, and fragile. You can be at the top of your game, then go through a losing streak…
Read MoreYour Value Proposition Matters
There are more than 1.3 million real estate agents in the U.S. In any given year, the median number of transactions among this group of agents is 12! In such a hyper-competitive industry, it takes a special effort to stand out, to differentiate yourself when meeting with a prospect. Why should a homeowner trust their…
Read MoreBeating Call Reluctance: 2nd Part
In last week’s post, we covered the basics of call reluctance: the reasons why we get it, and the signs we are struggling with call reluctance. Fear is a major factor leading to call reluctance. Fear gets stirred up when we dread some future activity and our initial response is to run for cover, or…
Read MoreBeating Call Reluctance: Part 1
Regardless of how long you’ve been in the real estate business, you’re familiar with a few basic characteristics common to top performing agents: They focus on listings as their primary source of revenue-generation. They tend to be “listing agents.” They are almost obsessive about routine, especially morning phone-prospecting. This is the first of a two-part…
Read MoreDo These 8 Things…and Win!
What’s the difference between top performers and the rest of the pack? You might think that they have something special-some unique talent or instinct that separates them from everyone else. Plus, maybe, an inordinate amount of luck. Perhaps those variables can be used to explain away the difference between high achievers and the average professional. …
Read MoreScript It…Don’t Wing It!
There is no other way to put this, but: to be a top-performing real estate agent you must master the “art” of phone-prospecting. If you’re an Espresso Agent client, you already have a great phone-prospecting and CRM system at your fingertips. But that alone might not always be enough for some agents who are challenged…
Read MoreStart Your Day with a Workout
We’ve often discussed the importance of routine in this blog. Top performing agents often cite their adherence to a strict daily routine as the key to their success. Of course, everyone’s routine will be different. Some start the day in quiet solitude, perhaps reading or with meditation to prepare themselves for the challenges ahead. Many…
Read MoreLet’s Discuss Pre-Qualification
We wonder how much time you’ve wasted in your sales career because you didn’t take adequate time to pre-qualify a prospect. Perhaps, in your excitement to move the ball forward on your first call, you failed to ask a few basic questions, the answers to which might have prevented you from going down a terribly…
Read MoreWriting an Effective Expired Listing Letter
Experienced real estate agents understand the unique challenge posed when working with new expired prospects. These homeowners are (rightly so) often frustrated and discouraged. They’ve likely spent months dealing with last-minute, inconvenient showings, any number of open houses and probably a certain number of shifting pricing strategies. And, after all of this “activity,” they have…
Read MoreThink Like a FSBO
Inside the Mind of an FSBO Whether you’re relatively new to real estate sales or have been in the business a long time, if you are NOT mining the rich vein known as For Sale by Owner Leads (FSBO), you’re missing an extraordinary opportunity to drive revenue. In this post, we’ll look at some of…
Read MoreBuild A Successful Lead Follow-Up Strategy
Did you know that 70-75% of all listing appointments are set in a lead follow up call? Which means, you’re potentially leaving a lot of revenue on the table if you don’t have a solid lead follow up plan. Let’s start with defining a lead. Many agents assume that having any contact in a file constitutes…
Read MoreAre You Leveraging the Power of Neighborhood Farming?
So, you secured a great listing in a much-desired neighborhood, with top schools and excellent retail close by. Perhaps you’re planning an open house in the coming weeks? The next question is: what can you now do to maximize the revenue-building potential of that listing? The answer, of course, as any top real estate agent…
Read MoreExpired Listings Information Packet
Expired listings represent both a tremendous opportunity and significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to have…
Read MoreGet Your Mind Focused For the 2nd Half of 2020
Hopefully you saw our RECENT POST on taking the time to do a thorough mid-year review. We covered the basics, such as reviewing your annual goals and assessing where you stand relative to reaching those goals. And, of course, if you are not on track to reach those goals, what adjustments do you need to…
Read MoreAdd More Hours to your Day
“There just aren’t enough hours in the day.” Surely, you’ve said this at some point, when deadlines were looming and your frustration was mounting. But the reality is, there are enough hours in the day. The problem might be you aren’t using your hours as efficiently as you could. According to a recent post on…
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