Espresso Agent Blog
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Zoom at Your Fingertips
We’ve been posting quite a bit in recent weeks about the importance of staying engaged with your prospects during this unprecedented time. Indeed, the market remains active, especially with mortgage rates near their lowest rates ever. So, if you’re not working your contact network, you’re opening the door for someone else to take the listings…
Read MoreCustomer Service 101
In April 2019, Forbes magazine reported 19 percent of consumers in a survey select the businesses they want to work with based on customer service. This should come as no surprise. As real estate professionals, we all know the importance of providing excellent customer service to all our clients: That’s what keep referrals coming in,…
Read MoreThe Power of TRUE Engagement
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media? In real estate, the only engagement that truly matters is that kind that happens between two people: talk. We are…
Read MorePut a Face to a Name: Video Email Options for Real Estate Agents
How many of us have said this in the past few weeks: “I wish I had been smart enough to buy stock in Zoom.” Indeed, COVID-19 and “shelter-in-place” has turned Zoom video conferencing into the must-have app of 2020. Families, businesses, social groups, support groups…practically everyone is “zooming” to stay connected. Our new-found obsession with…
Read MoreHow to Get Courage to Dial
Perhaps you’ve noticed: America is awash in fear. And rightly so. We’ve never experienced anything as frightening and daunting as the coronavirus pandemic. It cuts to the core of our need for control and security. If you’re a real estate agent, it’s possible your fear is compounded by the belief that nobody, absolutely nobody, would…
Read MoreA Little Bit of Thank You Goes a Long Way
Real estate professionals are driven by the need to list more properties, close more transactions and work more efficiently. And, while tools to achieve these goals are important, there’s one tool we probably don’t talk about enough: Client appreciation. Showing your appreciation for business can take several forms. Yes, communicating is a way of showing…
Read MoreUniversal Rules for Success
Just as the universe is governed by rules and laws that dictate how everything is connected, so does the practice of real estate have universal rules for success. There aren’t shortcuts to becoming a top professional in your field. So, in this post, we review some of the general tenets that, if you follow diligently,…
Read MoreEmpower Your Brand Through Social Media
Gone are the days when prospective home buyers look through the Sunday newspaper classified ads to look for open houses. You already know that a strong social media presence is a necessity in the business. Beyond that, you may find yourself at a loss for how to create the kind of memorable online brand that…
Read MoreSelf Assessment-Strengths and Weaknesses
Each of us have our strong suits, those qualities that enable us to own a room and close a sale.But, just as every action has an equal and opposite reaction, we each also have qualities on which we could work to strengthen and improve. Self-assessment, the ability to objectively look at our strengths and weaknesses,…
Read MoreGetting Real With Your Clients
Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…
Read MoreNegotiating: The Path to Real Estate Success
For many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of not living up to the expectations we’ve set for ourselves. In this…
Read MoreGetting Real With Clients
As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. But: Suppose that, in order to ensure your client gets the best deal, you find yourself in the uncomfortable position of having to approach…
Read MoreCustomer Loyalty RULES!
We often hear it’s easier to keep an existing client than develop a new one, and it’s for good reason. But, particularly in a field as competitive as real estate, it’s crucial to develop a sense of loyalty to you among your client base so when they make referrals, you get the call. While loyalty…
Read MoreGet the Most Out of Your Next Networking Event
The term ‘networking’ may conjure up queasy sensations of glad-handing used car salesmen, but it’s necessary for growing our pipeline and it doesn’t have to be unpleasant. In fact, networking events can – and should – be enjoyable, as they give you a chance to add to our pipeline and present your best self to…
Read More4 Steps to Help You Nail the Close
Whether you are a listing agent or buyer’s agent, selling luxury properties or rentals, the time inevitably comes that you must close a deal. There’s no time during the sales process more fraught with the possibility of flop sweat than the close. But, follow our advice and practice these techniques at each stage of the…
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