Most successful, prospecting-driven real estate agents know the importance of building and maintaining their sphere of influence (SOI). While your SOI may not represent the same level of immediacy or urgency as expired listings or FSBOs, it does represent a solid foundation for future revenue opportunities. Your SOI is essentially anybody with whom you have…

Some real estate agents chill out these final weeks of the year. Others turn up the heat knowing that there are deals to be had. In that regard, you might want to check out our post from last week: Here’s Why Your Best Year Ever Begins on January 1. Regardless of what category you fall…