Espresso Agent Blog
Your Real Estate Lead Generation Resource
Posts Tagged ‘sphere of influence’
Build and Leverage Your Sphere of Influence
Top performing real estate agents typically employ a blend of strategies to drive their business. Some rely heavily on working with expired listings, while others find gold in FSBOs. But nearly all successful agents understand the value of the database known as their sphere of influence (SOI). In the broadest sense, your SOI is comprised…
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