Doug Spak

Doug Spak
Doug Spak joined Espresso Agent as a Content Marketing Specialist in 2016. Doug brings nearly four decades of experience as a copywriter, blogger, and screenwriter to his role with Espresso. Since joining our team, Doug has actively updated website content, published more than 300 blogs, and created countless social media posts.

The Ups and Downs of a Fluctuating Real Estate Market

graphic of chart

One of the earliest truisms in life we all learn is that what goes up must inevitably come down, and that includes real estate market fluctuations. Every boom is followed by bust, every bull market by a bearish one. It’s much easier to be successful when the market is riding high, so we suggest all…

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Getting Real With Your Clients

Mug being hit by sunlight

Honesty, sharing the brutal truth with clients, isn’t always easy. As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. Then this tricky thing called honesty gets in the way. However, suppose that, in…

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Time Is On Your Side-If You Use It Effectively

Time for the next level red word on concept clock

Real estate professionals and jazz musicians appear to have little in common, but the great jazz trumpet player Miles Davis found synergy with his quote on time management: “Time isn’t the main thing. It’s the only thing.” Davis was far from the only famous person with sage advice about the efficient use of time, and…

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Negotiating: The Path to Real Estate Success

Real estate agent holding keys and model home

For many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of not living up to the expectations we’ve set for ourselves. In this…

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Lead Generation-Build Momentum as Summer Wanes

Road to success image

As August winds down and our school year routines take shape, it might be nice to think about taking a break, putting our feet up and enjoying the last days of warm weather. But it may also be the perfect time to hit the refresh button on our lead generation strategies. To be a top…

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A Few Customer Service Basics

Handshake

Customer service is the latest in a series of posting in which we review some basics of the trade. We are more than halfway through the year and in the traditionally high point of the sales cycles, and there’s no better time to reassess the essentials that can make or break an agent. As you…

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Delegation: The Key to Running a Successful Business

Group of people on peak mountain

Real Estate Business Planning and Delegation While many of us may long for an assistant to which we can offload tasks, the reality is that effective delegation is a learned skill. For perfectionists, handing off even small chores can be hard, as they don’t believe anyone can do them better. On the other hand, delegation…

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Real Estate Technology: Are You Up To Date?

Tech looking chart, blue background

It’s a good idea to constantly reassess the progress of your business, from the success of your real estate sales efforts to staffing needs to your office’s use real estate technology. Today we address real estate technology. With new platforms developing constantly, it’s key for you to know technology is changing the industry and what…

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Productivity And Real Estate Success

Young woman in front of glass window with post its

Real estate productivity is today’s topic. ‘Productivity’ is a word in business jargon that gets thrown around a lot, and surely, we all want to be productive. But, how real estate productivity is defined and how we maintain productivity can be a challenge. Puzzle no more! Follow our guidance for achieving maximum productivity in the…

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Habits of Highly Effective Agents

Circular Maze

Writer Stephen Covey wrote the self-help book, “The 7 Habits of Highly Effective People” in 1989, and since then the book has spawned spin-offs (“The 7 Habits of Highly Effective Teens,” by Covey’s son, Sean) and sold more than 25 million copies in 40 languages. The obvious conclusion is that many people are seeking guidance…

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Getting Real With Clients

Real estate agent holding key and model home

As real estate professionals, we typically think of ourselves as going above and beyond the minimum requirements to ensure our clients are satisfied, because without happy clients, we have no business. But: Suppose that, in order to ensure your client gets the best deal, you find yourself in the uncomfortable position of having to approach…

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Free Yourself of Distractions

Woman looking stressed with deadlines

Real estate professionals and jazz musicians appear to have little in common, but the great jazz trumpet player Miles Davis found synergy with his quote on time management: “Time isn’t the main thing. It’s the only thing.” Davis was far from the only famous person with sage advice about the efficient use of time, and…

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Honing Your Negotiating Skills

Real estate agent holding key and model home

Negotiating is defined as ‘a discussion aimed at reaching an agreement.’  But, for many agents – particularly those early in their careers – the thought of negotiating across the table with a customer or another agent causes hands to sweat and sleepless nights. One of the reasons is that we are afraid of failure, of…

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AI and the Future of Real Estate

tech graphic of someone holding ipad

Artificial intelligence. The term conjures up images of scenes from “Mission Impossible” with its futuristic tone, but in fact, those of us with smartphones are already familiar with the technology. When Siri responds to our iPhone questions or Facebook shows us an ad for a product we just searched, we are using artificial intelligence (AI),…

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Think Success

Excited businesswoman in front of pointing up business chart.

Regardless of how good you are with the fundamentals (i.e. calling, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. Real Estate Success 1.…

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