Doug Spak
Everything You Need To Know About the Do-Not-Call Registry
The National Do-Not-Call Registry aims to protect consumers from unwanted phone solicitations. These calls typically rank among the top consumer complaints to the FCC. While the registry has been around for over a decade, many still don’t entirely understand how it works or what it can do. That includes consumers, of course, as well as…
Read MoreGet Focused on Lead Generation
As a successful real estate agent, you have more on your plate than the average person, especially if you lead a successful team. Every day you deal with myriad closing details, new listing presentations, managing fragile egos and constant interruptions from texts, emails, and calls. We can’t forget lead generation, the lifeblood of top agents.…
Read MoreReal Estate CRM and the Power of Video Email
In a recent book on the power of video in today’s marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate: Some might dismiss this such a claim. But with video consumption…
Read MoreFSBO Leads: Create Your Story to Close the Deal
FSBO (For Sale By Owner) statistics are probably familiar to you if you’ve been in the real estate business long enough Nearly 9 out of 10 homeowners fail when trying to sell their own home. Wanting to pocket the commission, they go into the process thinking a sign in the front yard is all it…
Read MoreA Refresher Course in Time Management
Some experts say time management is the ‘mother of all business skills.’ Knowing what items to prioritize and how to get the most amount of productive work into the workday cannot be underestimated. Yet many people feel constantly stressed and run late, the latter of which can be a deal killer in the real estate…
Read MoreNobody Likes an Office Whiner
We’ve all been there: smack talking our boss with co-workers over a drink, rolling our eyes at high maintenance clients, or even complaining about the quality of office coffee. Call it venting if you will, but the old-school term for constant complaining in the workplace is whining. And much like eating too many doughnuts or…
Read MoreLead Generation and the Power of Mindset
Lead generation excellence separates the good from the great real estate agents. In fact, it’s probably not a stretch to assume that the top 1% of the 1 million plus agents got there because of powerful lead generation habits. Espresso Agent has identified a number of intangibles that drive super agents: Great sellers exhibit high levels…
Read More5 Steps to Maximize Your Productivity
Real estate agents are always looking for an edge, some way to enhance their productivity and effectiveness. But often, they can feel overwhelmed with to-do lists that seem to grow exponentially, obscuring any sense that important things are getting accomplished. We suggest you consider these five steps to improve your productivity: TRACK TIME SPENT ON…
Read MoreReal Estate Prospecting: 5 Tips for a More Effective Website Experience
For top agents, real estate prospecting often begins in the morning, probably working the phones. But one thing that is often dismissed when it comes to a holistic approach to real estate prospecting is the value of your website. In fact, it’s not unusual to hear agents bemoaning the fact that they get little value out…
Read MoreMindfully Driven to Succeed
If you’re playing at the top end of the real estate game, you know the pressure to perform can be relentless. Regardless of how successful you may be, the stress can wear you down over time. With Espresso Agent, you have a superior CRM system that can make your job easier. In today’s post, we’re…
Read MoreIs Your Business Culture Millennial Friendly?
Regardless of the size of your brokerage or real estate team, recruiting must always be a top priority. Even if you don’t have openings today, you may next week and it is critical to be proactive about recruiting in order to have a strong bench to support your business. In today’s post, we are going…
Read MoreA Strong Team Drives Lead Generation Success
Lead generation is the lifeblood of every successful agent. But you may get to the point where more leads are wearing you out if you’re on your own. Maybe you’re experiencing burn-out? If this is the case, maybe it’s time to begin building a team around you. What’s it take to build a strong team?…
Read MoreReal Estate Prospecting and Your Value Proposition
Real estate prospecting pits you against the world, every other hungry real estate agent looking to nail down the next prospect and close the next deal. Everybody’s aggressive and promising the moon. Everybody is selling their passion and attention to detail. So, why should the prospect listen to you? What sets you apart from the field?…
Read MoreMaintain a Success Mentality
Regardless of how good you are with the fundamentals (i.e. power dialing, lead generation, customer relationships), it’s critical that you remember it’s the mental intangibles that keep you balanced and focused on success. Here are six strategies for maintaining your psychological, emotional and physical equilibrium on the way to closing more deals. 1. YOU ARE…
Read MoreReal Estate Website Best Practices
Having a website isn’t optional: to be considered a reputable broker, much less a successful one, it’s a must. But if you look at the variety of websites agents market, it can be confusing. How useful are client testimonials? How many pages should your site be? How easy is it for prospective clients to find…
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