For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross....
For too many people, the term ‘salesman’ conjures up clichés of the used car salesman or the 1992 movie about cutthroat salesmen, Glengarry Glen Ross. The principal character, played by Alec Baldwin, advertised a contest among the members of the sales team with the following pitch: “As you all know, first prize is a Cadillac Eldorado. Anyone wanna see second prize? Second prize is a set of steak knives. Third prize is you’re fired.”With portrayals like that, it’s no wonder sales gets a bad rap. But, the fact is, we all sell. Regardless of our role in a company – or even regardless of the business we are in – we sell. But given some of the persistent stereotypes about sales, it’s easy to understand how even the best of us experience apprehension, or even fear, about selling. Let’s examine how we can deal with that fear by finding options and solutions to view the profession in a different light.
Finally, keep your eyes on the prize and turn a critical eye to the reason you chose your profession. What’s your desired goal or outcome? Staying focused on our ‘why’ is what gives each of us the motivation and confidence to defy fear and find success.
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