Versatile Selling Is About Adapting
Most people, by nature, are “reactive” in their interactions with fellow humans: They observe. They make conclusions based on these observatio...
Are you a Versatile Seller?
Today we launch a multi-part series covering the importance of understanding personality types in selling. Our source material for this series is one ...
The Power of Questions: Part 1
We’ve touched upon the importance of asking good questions frequently in this blog. For example, in OVERCOMING NEGATIVE CLIENTS, we discussed how insi...
Real Estate and the Art of Conversation: Part I
Life as a real estate agent would be great if you didn’t have to prospect. Well, the reality is, you DO need to prospect if you want to earn the ki...
Are You a Production-Focused Agent?
Generally speaking, high-performing real estate agents all tend to share a similar quality: they are PRODUCTION-FOCUSED! No matter how busy they mi...
Mastering the Preview: Part II
In last week’s post, we discussed the essential steps required to make your “preview visit” to a prospect’s home a worthwhile (and profitable) experie...
Mastering the Preview: Part I
GET IN THE DOOR! As a real estate agent who primarily prospects expired and FSBO listings, you have one, singular, primary goal: to convince the ho...
Send a Summer Video Email With These Scripts
We've come a long way in a year. Last summer we were struggling with masking, social distancing, quarantines and pretty much an end to summer activiti...
Should You Hire a Real Estate Coach?
A common characteristic among top-performing real estate agents is their willingness to invest in a personal, real estate coach. Whether you’re new...
Winning in a Low-Inventory Market
The good news for real estate agents is that, despite the financial insecurities created by the pandemic, we’ve not seen a decline in the demand for h...
Working with FSBOs in a Seller's Market
Many top real estate performers focus heavily, if not exclusively, on prospecting For Sale By Owner (FSBO) homeowners. In fact, we've written a number...
Back to Basics for Real Estate Success
You’ll find a lot of advice, or often “hacks” that the experts say will guarantee success in the real estate business. Perhaps. But when you get down ...