Working with FSBOs in a Seller's Market

Many top real estate performers focus heavily, if not exclusively, on prospecting For Sale By Owner (FSBO) homeowners. In fact, we've written a number of posts on working with FSBOs, two of the most notable being:

• Prospecting FSBOs: Here's What to Ask
• Think Like a FSBO

FSBOs indeed can be a rich source of revenue. However, one of the big challenges agents face when prospecting FSBOs is how to overcome objections during a seller's market. It's natural for a homeowner to believe they'll have no problem selling their property for top dollar when houses are selling the moment they hit the market. And, often, with multiple offers.Recently, the website Keeping Current Matters posted an excellent article on how to work with FSBOs in a seller's market. The focus, of which, is to remind FSBOs of the value they will ultimately get by working with a real estate professional, as highlighted in the chart below:Check out the post here DON’T SELL YOU YOUR OWN JUST BECAUSE IT’S A SELLER’S MARKETAnd, if you'd like to learn how Espresso Agent can help drive your FSBO prospecting efforts, CLICK HERE.