Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content....
Social media is all about engagement-likes, shares, comments. Our social media value is based on the degree to which people interact with our content. But how is engagement defined outside the realm of social media?In real estate, the only engagement that truly matters is that kind that happens between two people: talk.We are living in interesting times, when our ability to talk, face-to-face, has been compromised like never before. Yet, it is also a time when people need the comfort of human interaction, need to hear another’s voice. This represents a tremendous opportunity for real estate agents to reach out and practice the only kind of engagement that truly matters.Let's quickly review the ways in which agents can practice true engagement:
Talk is a real estate agent’s stock-in-trade, or, at least, it should be. And, what’s interesting is, there is actually a lot to talk about these days. So, pick up your headset, fire up Espresso Agent, clear your throat and get to work on doing the one thing you’re best at: talking.
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