Those long, agonizing days in English composition class may be a distant memory but that doesn’t mean you don’t need to continue to hone your writing ...
Those long, agonizing days in English composition class may be a distant memory but that doesn’t mean you don’t need to continue to hone your writing skills.Effective business writing is essential to a successful business: the corollary is that poor or ineffective writing skills can cost you money if clients don’t understand the message you are attempting to convey. Poor grammar can give customers the impression detail isn’t important to you, and in the highly competitive world of real estate, you don’t need to give potential clients a reason to tell you ‘no.’Fortunately, you can train yourself in basic business writing skills.
Finally, proofread your document thoroughly. Don’t rely on spellcheck, a helpful but not fail-proof tool. Here's a proofreading hint you may not be aware of: read your document from back to front. When you proofread something by reading as normal, it is easy to skip over words or entire passages because you are familiar with the content. Reading back to front makes you use your mind differently.You may also find it helpful to read a printed copy and by all means, don’t be shy about having a colleague review the document before you send it. A fresh set of eyes can catch mistakes you’ve become accustomed to seeing.Practicing these skills may feel awkward at first, but continuing to practice them will turn you into a serviceable writer and effective communicator.
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