In a recent book on the power of video in today's marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that on...
In a recent book on the power of video in today's marketing environment, Dr. James McQuivey, a leading analyst at Forrestor Research estimates that one minute of video delivers the same communication impact as 1.8 million words. Here is how he came to his estimate:Some might dismiss this such a claim. But with video consumption rising at a rate of 100% per year, it is not difficult to believe that video is transforming the way we consume and understand information, marketing or otherwise. Consider:
Effective real estate CRM is about building relationships. Increasingly, video, and in particular, video email is playing an important role in this relationship-building process.How effective is video email? Let's look at some recent statistics:
If you're considering using video email to enhance your real estate CRM efforts, here are a few tips to consider:
If you haven't explored video email, you're not alone. According to a study by the Litmus Group, less than 10% of respondents report using video email, with plans to use it again. The remaining 90% is divided between those not interested, interested buy unsure of themselves and some who've tried but aren't interested. This is obviously good news for those who might be looking for a competitive edge in the market.Video email is an excellent way to personalize your real estate CRM program. It gives you a chance to showcase your personality and create a unique brand presence for yourself.
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