Nurturing Real Estate Referrals Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new custom...
Many of us in the real estate business have heard it’s easier to keep current customers happy than to find new customers. In fact, referrals are the mother’s milk of almost any business but certainly so in real estate.Despite that, few professionals receive enough training and guidance on nurturing and retaining clients and leveraging them for referrals. More emphasis is on lead generation – and to be clear, that’s important – than on keeping our sources of referrals satisfied. Let’s examine proven strategies for cultivating referrals because when they are happy, they will generate more business for you.
Finally, remember quality is always better than quantity and a number of excellent referral sources take time to build. Treat your best referral sources with excellent care, but continue to court all potential sources and with time, they will likely pay off.
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