Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any busine...
Let’s face it: Facebook is inescapable. Once a cutting-edge social network for the young and hip, it’s now considered a basic must-have for any business, with an estimated two billion monthly users.But, it’s not enough to simply have a page and to get ‘likes’ on it. For those in the real estate industry, Facebook can be an excellent tool for lead generation. Treat it as an ‘inbound’ marketing experience – that is, use your page to draw prospective clients to you, rather than you aggressively pitching your services to them (direct mail, anyone?) and you’ll see a bump in your leads.
Finally, don’t be afraid to play around. Trial and error may mean your early efforts aren’t perfect, but that’s okay. Look at what your successful competitors are doing and get feedback from those around you. Immerse yourself in analytics so you can determine which methods are bearing fruit in terms of leads. Once you successfully begin generating leads, keep reviewing your methods periodically to make improvements and ensure leads continue to flow.
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